Top 12 AI Copywriting Tools (Top Picks for 2024)

Are you tired of spending hours crafting social media posts and high-quality content?

Did you know 64% of writers admit to struggling with new content ideas? 😮 If you're one of them, here's your lifeline! AI copywriting tools are revolutionizing the way we create content.

With the rise of technology, it's no surprise that AI-powered tools have become indispensable for content creators, marketers, and even copywriters.

These AI copywriting tools are essential in the digital age. Human writers are no longer the only ones generating content. These AI-powered tools leverage natural language processing and advanced algorithms to generate content at scale, making the content creation process faster and more efficient.

Now let's take a drive to the list of 12 Best AI Copywriting Softwares and say goodbye to writer's block and hello to a new era of productivity and creativity!

How do AI Copywriting Tools Work?

AI copywriting tools utilize advanced technologies such as natural language processing (NLP) and machine learning techniques to automatically generate high-quality content. These tools work by analyzing vast amounts of existing online information, including social media posts, articles, and other types of content.

AI copywriting tools also use data analysis, learn grammar rules, and understand context to create meaningful content.

To generate AI-generated copy, these tools require guidelines provided by the user. These guidelines include content goals, desired tone of voice, and specific instructions. Based on this information, the AI-powered tool uses its NLP capabilities to understand the context and desired outcome of the content.

The machine learning algorithms then generate unique and original copy that aligns with the given guidelines.

Some AI copywriting tools are built on powerful NLP algorithms like OpenAI's GPT-3, GPT-3.5, and GPT-4, which are trained on a vast amount of internet content, including websites, news articles, research papers, and digitalized books. This enables the AI to generate text based on specific context provided by the user. 

List of 12 Best AI Copywriting Tools in 2024

If you are in a hurry! Take a glimpse from the table provided below.

AI Copywriting ToolsPricing (Starting)Ratings
Writesonic$12/month (billed annually)4.8/5 (G2)
Jasper$39/month4.7/5 (G2)
TextCortex$23.99/month 4.7/5 (G2)
ArticleForge $13/month (billed annually)4.2/5 (Trustpilot)
Jenni AI$12/monthN/A
Rytr$9/month4.7/5 (G2)
Reword$38/monthN/A
Frase$12.66/month (billed annually)4.9/5 (G2)
AnyWord$39/month (billed annually)4.8/5 (G2)
Copy.ai$49/month4.7/5 (Product Hunt)
INK AI$39/month (billed $468/year, saving $120)4.9/5 (G2)
Hypotenuse AI$12/month (billed annually)4.9/5 (Product Hunt)

If you want to know more about these AI Copywriting tools, read on as we are going to uncover their features, benefits, and complete pricing structure.

1. Writesonic

Writesonic

Writesonic is an AI-driven content creation platform that focuses on enhancing the process of creating, optimizing, and managing content. With a focus on SEO, Writesonic offers a one-stop solution for content creation, audio generation, image crafting, and AI chatbot development.

Writesonic is trusted by over 6 million teams, agencies, and freelancers to enhance their brand with AI-generated content, audio, images, and chatbots. Writesonic is compatible with various types of content, such as long-form blogs, landing pages, sales emails, and product descriptions, making it suitable for writers, eCommerce store owners, marketing teams, and entrepreneurs alike.

With over 100 AI templates and the option to adjust content quality, Writesonic ensures that your content is tailored to your specific needs and preferences. By utilizing Writesonic's generative AI features, you can transform your digital presence, improve your search engine rankings, and boost your conversions. 

Key Offerings of Writesonic
AI Article & Blog Writer: Generate high-quality, SEO-optimized articles and blog posts using AI.
Sonic Editor: A Google Docs-like editor for creating and editing content with AI assistance.
Paraphrasing Tool: Rewrite sentences, paragraphs, essays, and entire articles with a single click, ensuring 100% plagiarism-free content.
Sentence Expander: Expand short sentences into more descriptive and interesting ones.
Content Shortener: Condense long content into shorter, more concise versions.
SEO Meta Tags Generator: Automatically generate SEO-friendly meta tags for your content.
Product Descriptions Generator: Create engaging and persuasive product descriptions.
Ads Copy for Various Platforms: Generate ad copy for Facebook Ads, Google Ads, and LinkedIn Ads.
Landing Page Generator: Create conversion-optimized landing pages.
Chatsonic: A ChatGPT-like chatbot for generating human-like responses.
1-Click WordPress Export: Publish content directly to your WordPress site.
Zapier Integration: Integrate WriteSonic with Zapier and publish content to 5000+ apps.

Writesonic Pricing:

Writesonic offers a free trial with 10,000 words/month and various paid plans, including the Unlimited plan at $16/month (billed annually) and the Business plan starting at $12.67/month (billed annually).


2. Jasper

Jasper AI

Jasper AI is an innovative copywriting tool designed to help businesses and content creators craft engaging digital marketing copy while maintaining their unique brand voice.

This AI-powered platform has been used by over 100,000 customers, who have experienced an 80% reduction in time spent on first drafts, a 40% increase in content downloads, and a 3.5x return on investment.

Jasper's advanced algorithms learn from your brand's tone of voice, ensuring consistency across all your content, regardless of the platform or format. Jasper is more than just a language model; it combines the best models available, such as OpenAI's GPT-4, Anthropic, and Google's models, with recent search data, brand voice, and optimization tools like SEO and grammar.

This interoperability across models makes Jasper more reliable and versatile. The platform also offers a browser extension called “Jasper Everywhere,” which allows you to access the AI engine across various platforms, from CMS to email to social media.

Additionally, Jasper API enables businesses to integrate the AI engine directly into their platforms for seamless content creation.

Key Features of Jasper
AI-powered content generation
Customizable brand voice
Browser extension for seamless integration
API access for platform integration
50+ templates for various content types
SEO mode for optimized content
Collaboration and user management (Teams plan)
Custom templates and automation (Business plan)

Jasper Pricing:

Jasper offers three pricing plans: Creator at $39/month, Teams at $99/month, and Business with custom pricing. All plans come with a 7-day risk-free cancellation policy.


3. TextCortex

Textcortex

TextCortex is a powerful AI copywriting tool designed to meet your unique communication style and needs, enabling you to become an immediate executor of your ideas.

TextCortex aims to reduce creative blocks, cut down writing time by over 50%, and provide a customizable, cross-device platform that integrates seamlessly with your workflow.

With its ability to generate various types of content, including blog posts, social media content, and website copy, TextCortex transforming the way you create, communicate, and collaborate.

Key Features of TextCortex
Customizable creativity level and tone of voice
Text-to-speech feature
Tweet generator and Twitter threads generator
Paraphrasing tool
Translation and creation in 25+ languages
Access to 100+ AI writing templates

TextCortex Pricing:

TextCortex offers three pricing plans: Free ($0/month), LITE ($23.99/month), and UNLIMITED ($83.99/month).

Get exclusive 10% discount on TextCortex subscription using our special promo code “AFFTWEAKS“.


4. ArticleForge

Article Forge

ArticleForge 4.5 harnesses the power of artificial intelligence and deep learning to create high-quality, SEO-optimized articles automatically. 

Notably, ArticleForge 4.5 is the first and only tool capable of researching, planning, and writing long-form content with just a single click. Backed by over a decade of AI research, ArticleForge 4.5 delivers unique, well-written, and on-topic articles that can drastically reduce the time and money needed to create content.

The tool's AI content generator uses the same type of deep learning models that Google employs to evaluate content, ensuring that the generated articles are not only high-quality and topically rich but also optimized for Google's algorithms.

ArticleForge 4.5 is a versatile tool that can be used for various purposes, including generating content for product descriptions, blog posts, and articles on any subject, all with a simple click.

The tool's real-time research capabilities allow it to create relevant and accurate articles about current events, while its deep learning algorithms ensure that each article is completely unique and passes Copyscape with zero duplicate content.

Key Features of ArticleForge 
The AI-powered writer that generates 1,500+ word articles.
Content passes Copyscape.
Automatically posts to blogs.
Bulk article generation.
API access for more features.
Real-time research for breaking topics.
Extend and improve articles directly from the editor.
Pass AI content detection with the “Avoid AI Detection” feature.
Create content in bulk using the bulk generator.

ArticleForge Pricing:

ArticleForge offers a Standard plan at $13 per month (billed annually), and a customizable Business plan with custom words and users, increased article throughput, and a dedicated account manager.


5. Jenni AI

Jenni

Jenni AI is a powerful and advanced AI-driven writing assistant designed to supercharge your writing process and help you create high-quality content effortlessly. Loved by over 1 million academics, Jenni AI is trusted by universities and businesses across the world for its ability to enhance research and writing capabilities.

The platform is built on a combination of in-house AI systems, GPT4, and ChatGPT, and it fine-tunes controls and custom data from each user to generate the highest quality content on the market.

Jenni AI offers a wide range of features tailored to support various types of content creation, including essays, research papers, blog posts, personal statements, stories, and speeches.

In addition to its core writing features, Jenni AI offers a research library to save and manage research, an outline builder to generate section headings based on your prompt, and customizable styles and tones to suit your writing needs.

This AI copywriting platform also includes a chat assistant to help you quickly understand and summarize your research papers. With its user-friendly interface and commitment to enhancing the writing process, Jenni AI is the ultimate companion for writers of all backgrounds.

Key Features of Jenni AI
AI Autocomplete for overcoming writer's block.
In-text citations in APA, MLA, IEEE, or Harvard style.
Paraphrase and rewrite capabilities.
Source-based generation from your uploaded files.
AI chat assistant for summarizing research papers.
Outline builder for generating section headings.
Customizable styles and tones.
Research library for managing and citing research.

Jenni AI pricing:

Free plan with 200 AI words/day, unlimited PDF uploads, and basic features; Unlimited plan priced at $12/month for unlimited AI words and priority support.

Get special 20% Off with code “AIMOJO20” on Jenni AI subscription plans.


6. Rytr

Rytr

Rytr is an AI-powered copywriting assistant for content creators, marketers, and entrepreneurs to generate high-quality content efficiently and cost-effectively. Trusted by companies like Adidas, Dell, Ford, Pfizer, and Ikea, Rytr offers a versatile and user-friendly platform for various content needs.

It is powered by state-of-the-art language AI and provides unique and original content for various use cases, including blog posts, emails, social media posts, and ad copies. Rytr also incorporates scientific copywriting formulas, such as AIDA and PAS, to ensure high-quality output with minimal editing required.

Rytr offers a rich-text editor that enables users to craft and polish their content effortlessly, taking only about 15 minutes to write a 1,000-word piece. With built-in plagiarism checking and extensive formatting options, users can ensure their content is unique and presentable.

Additionally, Rytr provides seamless collaboration, team billing, and robust project management features, making it easy for users to manage their writing workflow.

Key Features of Rytr
AI copywriting tool for various content needs.
Supports 40+ use cases and templates.
Offers 30+ languages and 20+ tones.
Built-in plagiarism checker.
Rich-text editor for content polishing.
Seamless collaboration and project management features.
Chrome extension and plug-ins for integration with popular apps such as WordPress and Shopify.

Rytr Pricing:

Rytr offers a free plan with 10k characters per month, and premium plans start at $9/month for 100k characters per month, with an unlimited plan available at $29/month.


7. Reword

Reword

Reword is an AI-assisted editor built to help content creators write outstanding articles for their readers. This inventive tool focuses on ethical collaboration between AI and human writers, ensuring that the content produced resonates with the target audience.

Reword's unique approach to AI writing offers a refreshing experience, giving users greater control over the content creation process. One of the key aspects of Reword is its ability to learn from the user's writing style, making it a personalized writing assistant. This is achieved by training the AI on the user's articles, resulting in a more tailored writing experience.

Reword also emphasizes the importance of research in content creation, using its AI capabilities to bring relevant research directly to the user. In addition to research, Reword provides citations for its claims, helping users build audience trust and combat the spread of misinformation.

Key Features of Reword
AI-assisted editor for content creation.
Personalized AI training based on user's articles.
Research and citation support.
Collaborative editing with the human writing team.
Multilingual writing capabilities (20+ languages).
Integration with popular CMS platforms.

Reword Pricing:

Reword offers a 14-day free trial with 1 project and AI training, followed by Grow at $38/month for 3 projects, 40 drafts, and 3 writer seats, and Pro at $64/month for unlimited projects, 100 drafts, and writer seats, both with a 14-day risk-free guarantee.


8. Frase

Frase

Frase is an AI-powered platform that aims to transform the process of creating and optimizing content for SEO in businesses. The platform's primary goal is to help users develop a robust content strategy, including planning and optimizing content for SEO, while also providing an AI-powered writing tool to create original content from scratch based on the target audience's needs and questions.

Frase leverages machine learning and natural language processing to analyze and condense information from the top search results of any query, making it easier for users to create content briefs and optimize their articles.

The platform offers a comprehensive suite of tools, including a content editor with word processing features, built-in templates, and content ideas based on Google search console data. By integrating with Google search console, Frase enables businesses to better optimize their content and improve their online visibility.

Key Features of Frase
AI-powered content research and optimization.
Integration with Google search console for better content optimization.
Built-in templates and content ideas based on Google search console data.
Content editor with word processing features.
SERP research made simple.
AI Writer for producing SEO-optimized copy instantly.
Outline Builder for designing content outlines.

Frase Pricing:

Frase pricing starts at $12.66/month if paid annually.


9. AnyWord

Anyword

AnyWord is an AI performance writing platform that assists businesses in crafting targeted messaging and optimizing their website copy for specific keywords and phrases. AnyWord leverages advanced AI technology to analyze your marketing content and learn your brand, audience, and what resonates with them.

The platform offers a suite of tools that enable marketing teams to discover which messaging works best on various channels, such as websites, ads, social media, and emails.

By managing brand messaging, tone of voice, target audiences, and brand rules in one place, AnyWord ensures that all generated content is on-brand every time, wherever you write.

AnyWord's custom-scoring AI models are trained on your performance data to improve performance across all channels and significantly impact business results. The platform generates, scores, and ranks content by predicted performance, allowing you to quickly select the best-performing content before going live.

Key Features of AnyWord
Over 100 marketing templates.
Unlimited copy generation.
Predictive performance scores & analytics.
Blog Wizard with plagiarism checker.
Train AI on your brand voice.
High-performing talking points.
Integration with ChatGPT, Google Docs, Notion, and more via Google Chrome extension.

AnyWord Pricing:

AnyWord offers a Starter plan for solo marketers and freelancers at $39 per month, billed yearly.


10. Copy.ai

Copy.ai

Copy.ai is an advanced generative AI copywriting tool that uses advanced language models and generates high-quality, engaging written content in a fraction of the time it currently takes.

Copy.ai's primary offerings are Chat, a brainstorming buddy, blank page remover, research assistant, and expert copywriter all rolled into one. This generative AI platform enables users to create content faster and better, for various purposes like articles, social media, product descriptions, and ads.

The platform also offers Workflows, a solution for teams seeking results at scale. Workflows allow users to create and run bulk tasks, such as generating eCommerce product descriptions, social media content, SEO content, and sales content.

Key Features of Copy.ai
Generative AI platform for efficient content creation.
Chat feature for brainstorming, research, and copywriting assistance.
Long-form article generation.
Workflows for bulk content creation.
Brand Voice for consistent brand identity.
SOC II compliant for data security.
Supports 95+ languages.

Copy.ai Pricing:

Copy.ai offers a Pro plan for $49 per month, which includes unlimited words, 5 user seats, unlimited brand voices, pre-built prompt templates, and API access.


11. INK AI

INK AI

INK AI is a powerful content marketing suite for businesses and individuals to create perfectly optimized content at an unprecedented scale. With its industry-leading SEO optimization and semantic intelligence, INK AI enables users to skyrocket their SEO performance using the first and only patented AI-powered SEO assistant. 

INK AI has been trusted by over 1 million users and has helped them create content that is 10 times faster and easier, with patented SEO and user engagement optimization that increases reach by 450%.

The platform offers a comprehensive set of AI-powered tools, including keyword research, clustering, writing, SEO optimization, content shielding, and AI-generated images. INK AI is committed to delivering safe AI for marketing, ensuring that your brand is protected from potential risks associated with AI-generated content. 

Key Features of INK AI
AI-powered keyword research and clustering
AI writer for content creation
SEO optimization tools
AI content shield for brand protection
AI-generated images
Support for 20+ languages
Access to a community, training resources, and customer support.

INK AI Pricing:

INK AI offers a Professional plan at $39/month (billed $468/year, saving $120) and an Enterprise plan at $99/month (billed $1,188/year, saving $228).


12. Hypotenuse AI

Hypotenuse AI

Hypotenuse AI is an advanced AI-powered content generator that streamlines the writing and image generation process for marketers, content creators, and businesses. It allows users to quickly create unique and well-researched articles, marketing content, and visuals with a focus on efficiency and quality.

By providing a few keywords, this AI copywriter can generate content that is both engaging and informative, making it an ideal solution for those looking to save time and resources while maintaining high-quality output.

Hypotenuse AI's world-class AI technology boasts a vast knowledge of the world, allowing it to generate content across a wide range of topics and industries. The platform is designed to be user-friendly, with a simple interface that allows users to instruct the AI, generate content, and publish it with ease.

The platform offers a suite of tools to help users create high-quality content at scale, including Content Detective for researching up-to-date, factual content from the web, and a Blog Article Wizard that guides users from title to a 1,500+ word article in just 5 minutes.

Key Features of Hypotenuse AI
AI-generated blog articles, product descriptions, and artwork.
Support for 30+ languages.
Content Detective for factual content research.
Blog Article Wizard for guided content creation.
Export options in multiple formats (CSV, DOCX).
Direct publishing to Shopify and WordPress.

Hypotenuse AI Pricing:

Hypotenuse AI offers an Individual plan for $12/month (billed annually) and a Teams plan for $49/month (billed annually).


Why opt for AI copywriting over humans?

As the demand for content creation increases, businesses are exploring the potential of AI copywriting tools to streamline their content creation process and generate high-quality content at scale. Opting for AI-powered tools over human writers offers numerous advantages that can significantly benefit businesses.

One of the key benefits of AI copywriting tools is the speed at which they can generate content. While human writers may take hours or even days to produce high-quality content, AI tools can do it in a matter of minutes. This faster content creation process allows businesses to consistently publish fresh and engaging content, keeping up with the demands of their audience and staying ahead of the competition.

Another advantage of AI copywriting tools is the ability to generate bulk content. Instead of spending hours individually crafting social media posts, article drafts, or product descriptions, businesses can use AI-powered tools to create multiple pieces of content simultaneously. This not only saves time but also enables businesses to scale their content creation efforts and maintain a consistent online presence.

AI-powered tools are also capable of generating original and SEO-optimized content at scale. With their advanced natural language processing capabilities, these tools can analyze data, understand user intent, and generate compelling and relevant content. This ensures that businesses have a steady stream of fresh and search engine-friendly content to attract and engage their target audience.

Conclusion

Our evaluation of the best AI copywriting tools was based on functionality, ease of use, and pricing options. These tools offer key features such as natural language processing, bulk content generation, and built-in plagiarism checkers.

In terms of functionality, these AI-powered tools excel in generating various types of content including social media posts, high-quality blog posts, sales emails, and product descriptions. They also provide content ideas and assist in the content creation process.

Ease of use is another important aspect, and these tools offer user-friendly interfaces and browser extensions that seamlessly integrate with writing processes. They also provide copywriting templates and content briefs to streamline the writing process.

When it comes to pricing options, these tools offer basic and enterprise plans to cater to different needs. Some even provide unlimited credits for content generation. 

So why waste time and effort when you can let AI do the heavy lifting? Try out these AI copywriting tools today and watch your content soar to new heights.

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