Best 11 AI Makeup Apps in 2024: Your Virtual Sephora

AI Makeup Apps

Are you tired of buying makeup that just doesn't work for you? Wish you could have a personal makeup artist without the hefty price tag? The future of beauty has arrived, and it's powered by AI Makeup Apps. These innovative apps bring the magic of Sephora right into your hands, offering features like hyper-realistic try-ons, personalized recommendations, and even step-by-step makeup tutorials.

Did you know that 72% of consumers are more likely to purchase beauty products after using a virtual try-on tool? AI makeup apps let you fearlessly explore endless shades, styles, and trends, saving you time and money in the long run.

Get ready to discover your perfect pout, flawless foundation, and bold new looks without ever leaving your home. In this comprehensive guide, we'll dive into the 11 best AI makeup apps, revealing their unique features and helping you find the ones that will revolutionize your beauty routine.

What are AI Makeup Apps

An AI Makeup App is a software application that utilizes Artificial Intelligence (AI) and Augmented Reality (AR) technologies to allow users to virtually try on makeup. These apps offer a personalized, interactive experience, enabling users to experiment with different beauty products and styles without physically applying them.

The Algorithm Behind AI Makeup Apps: Explained

Ai makeup
Face Detection and Tracking: The app uses AI and AR to detect the user's face through the device's camera. Advanced algorithms identify facial features and track movements in real time, ensuring that the virtual makeup moves seamlessly with the user.
Virtual Try-On: Once the app recognizes the face, it overlays digital makeup onto the user's live or uploaded image. This can include lipstick, eyeshadow, blush, and more. The virtual makeup is applied to the appropriate areas of the face, such as the lips or eyelids, mimicking the appearance of real makeup.
Personalized Recommendations: AI algorithms analyze the user's features, skin tone, and preferences to offer personalized makeup recommendations. Some apps also allow users to complete quizzes about their beauty habits and goals, further tailoring the experience.
Real-Time and Photo-Based Application: Users can try on makeup in real-time using their device's camera or by uploading a photo. This flexibility allows for experimentation with different looks at any time and place.
Inclusivity and Bias-Free Technology: Leading virtual makeup providers prioritize inclusivity, ensuring their technology works accurately across different skin tones, face shapes, and features. This is achieved by training AI models on diverse datasets.
Privacy and Security: Reputable AI Makeup Apps are designed with user privacy and security in mind. Some apps use identity-free technology, meaning they do not store personal data or images.

From Virtual Try-Ons to Flawless Edits: 2024's Best AI Makeup Apps

App NameFeatures
PhotoDirectorAI-powered effects, advanced adjustments, content-aware removal, sky replacement, HDR effects
FacetuneRetouching tools, facial feature adjustments, background replacement, relight function
Beauty Editor Plus Face MakeupOne-tap retouch, teeth whitening, face reshape, makeup tools, filters, adjustments
YouCam MakeupLive makeup cam, retouch & airbrush face tune, hair makeover, real-time AR makeovers
Mary Kay Mirror Me™Real-time virtual try-on, hundreds of products, makeup artist looks, shareable
InstaBeautyOver 50 makeup styles, 100+ filters, beauty camera, beauty video, collage maker
FaceAppRealistic transformations, hairstyle and colour changes, makeup options, backgrounds
Perfect 365AR beauty platform, trendy looks & tools, one-tap makeovers, customizable effects
MakeupPlusVirtual makeup trials, AR glam, beauty gurus, M+ counter, hair colour options
Cymera CameraNatural-looking glow, professional filters, camera lenses & silent mode, retouch tools
BeautylishWide range of products, user reviews and ratings, beauty tutorials and inspiration

1. PhotoDirector


PhotoDirector is a photo editing application that empowers users to unleash their creativity and produce professional-looking edits. It boasts a robust suite of editing tools, including object removal, background replacement, and sky replacement, allowing users to manipulate and enhance their photos with ease.

However, PhotoDirector truly shines with its cutting-edge AI Makeup features. This innovative technology leverages the power of artificial intelligence to provide users with a virtual makeup artist at their fingertips. With a few simple clicks, users can apply a variety of natural-looking makeup effects, such as eyeshadow, blush, and contouring, all while preserving the unique characteristics of their individual features.

Whether you're a seasoned photographer or a casual user looking to enhance your selfies, PhotoDirector's AI Makeup tools offer a convenient and effective way to achieve a polished and professional look.

Key features of PhotoDirector include:
AI-Powered Effects: Animate photos with a range of AI-driven effects for creative and dynamic imagery.
Advanced Adjustments: Basic adjustments such as exposure, contrast, white balance, and sharpness, as well as ubiquitous fixers like red-eye removal.
Content-Aware Removal: Easily remove unwanted objects or photobombers from your images for a cleaner look.
Sky Replacement: Change the sky in your photos for dramatic effect with just a few taps.
HDR Effects: High Dynamic Range (HDR) effects to add depth and drama to landscape photos.
Layer Editing: Blend images, add overlays, and apply effects using layer editing similar to desktop software.
AI Photo Management: Organize and manage your photos efficiently with AI technology.
Social Media Integration: Share your edited photos directly to social media platforms like Facebook, Twitter, and Instagram.

2. Facetune


Facetune, a renowned photo editing app, offers a powerful suite of AI Makeup features for flawless digital makeovers. Its advanced AI technology intelligently analyzes facial features, allowing users to apply realistic makeup looks in seconds. From subtle enhancements to bold transformations, Facetune lets you effortlessly experiment with eyeshadow, lipstick, contouring, and more.

With Facetune's intuitive interface, achieving your desired look is a breeze. Whether you want a natural glow or dramatic glam, Facetune's AI Makeup tools make it simple to perfect your selfies and portraits. Elevate your social media presence with stunning images enhanced by Facetune's cutting-edge AI makeup capabilities.

Key features of Facetune include:
Retouching Tools: Offers a comprehensive set of retouching tools, allowing users to smooth skin, whiten teeth, and remove blemishes for a flawless appearance.
Facial Feature Adjustments: Enables subtle reshaping and resizing of facial features, such as eyes, nose, and mouth, to enhance or correct proportions.
Background Replacement: Users can easily change or blur the background of their photos to focus attention on the subject.
Relight Function: Adjusts the lighting in photos to cast the subject in the most flattering light, enhancing the overall mood of the image.
Live Preview: Provides a live preview feature, allowing users to apply filters and adjustments in real-time before taking a photo.
Social Media Integration: Facilitates sharing edited photos directly to social media platforms, streamlining the process of posting high-quality images online.

3. Beauty Editor Plus Face Makeup

Beauty Editor Plus Face Makeup

Beauty Editor Plus Face Makeup transforms your selfies and portraits with its comprehensive AI-powered makeup suite. Effortlessly experiment with a vast library of virtual makeup looks, from natural everyday styles to bold, trend-driven effects. This app intelligently detects your features, ensuring realistic and personalized makeup applications.

Achieve flawless skin with blemish removal tools, smooth wrinkles, and brighten smiles with teeth whitening options. Beyond makeup, Beauty Editor Plus Face Makeup enhances your photos with features like face reshaping, eye adjustments, and more. Its user-friendly tools make it accessible to all, ensuring stunning results every time.

Key features of Beauty Editor Plus Face Makeup include:
One-Tap Retouch: Instantly beautify your photos with a single tap, offering a quick and efficient way to enhance your selfies.
Teeth Whitening: Brighten your smile in seconds, adding a professional touch to your portraits.
Face Reshape: Slim and adjust facial structures to achieve your desired look, from adjusting smile and jawline to modifying eye size and nose dimensions.
Makeup Tools: Apply digital makeup, including lipstick, eyelashes, and hair colour, to experiment with different styles.
Heal Brush: Remove acne, spots, and wrinkles for a flawless complexion, ensuring your skin looks smooth and clear.
Filters: Add photo filters for cool effects, enhancing the overall mood and tone of your selfies.
Adjustments: Utilize basic photo editing controls and cool light effects to fine-tune your images.
Accessories: Experiment with necklaces, hats, wigs, and sunglasses to add a unique flair to your photos.

4. YouCam Makeup

YouCam Makeup

YouCam Makeup functions as your personal digital makeup artist, harnessing the power of AI for immersive virtual makeovers. Explore an expansive collection of realistic makeup looks, from everyday wear to the latest trends. YouCam Makeup's advanced technology accurately detects your facial features for seamless and natural-looking makeup application.

Beyond its core makeup functionality, YouCam Makeup empowers you to experiment with hair color changes and styling options. Its suite of retouching tools offers skin smoothing, teeth whitening, and eye enhancements. Achieve a polished social media presence effortlessly with stunning, professionally edited selfies using YouCam Makeup.

Key features of YouCam Makeup include:
Live Makeup Cam: Allows users to try on cosmetics from top beauty brands in real-time.
Retouch & Airbrush Face Tune: Offers tools for a full-face makeover, including eyes, nose, lips plumper, teeth whitening, airbrush skin, and more.
Hair Makeover & Hair Colour Changer: Provides a virtual salon experience with realistic hair dye effects.
Real-Time AR Makeovers: Features lipstick, eyeliner, eye colour, lashes, and lip art for instant virtual makeovers.
Selfie Editor & Beauty Cam: Includes face shaper, nose enhancer, foundation, lipstick, blush, and concealer for the perfect selfie.
Makeup Live Show & Community: Engage with professional makeup live shows and a community for fashion trends and makeup tips.
Makeup Challenges & Free Gifts: Offers coupons for Sephora and more, encouraging users to participate in challenges.

5. Mary Kay Mirror Me™

Mary Kay Mirror Me

Mary Kay Mirror Me™ provides users with an innovative and convenient way to try on Mary Kay products virtually. This AI-powered makeup application utilizes augmented reality technology to deliver realistic simulations of countless shades and product combinations. Experiment with confidence, exploring the full range of Mary Kay's lipsticks, eyeshadows, and more.

Mirror Me™ offers personalized guidance beyond product selection. The app aids in creating trend-inspired looks with step-by-step tutorials and tailored recommendations. Whether you seek a subtle enhancement or a bold statement, Mary Kay Mirror Me™ helps you discover the perfect Mary Kay makeup to achieve your desired style.

Key features of Mary Kay Mirror Me™ include:
Real-Time Virtual Try-On: Uses your phone's camera to apply makeup on your face, eyes, and lips.
Hundreds of Products: Instantly try on a wide range of Mary Kay® products and shades.
Makeup Artist Looks: Explore and test specially curated looks by makeup artists.
Shareable: Design and share your looks on social media or with friends via email or text.
Shopping Integration: Add products you like to a shopping bag for easy purchase from the app.
Front and Rear Camera Use: Apply makeup accurately whether you're using the selfie view or applying it to a friend.
No Photo Upload Needed: The app doesn't require photo uploads, making the process quick and straightforward.

6. InstaBeauty


InstaBeauty is a comprehensive photo editing app that allows users to enhance their selfies and portraits with a variety of makeup styles and filters. It's part of the Fotoable family and is designed to provide a user-friendly experience for those looking to improve their photos for social media platforms like Instagram, Snapchat, Twitter, and Facebook.

InstaBeauty's focus on providing a seamless and efficient photo editing experience makes it a valuable tool for anyone looking to quickly enhance their selfies and share them on social media.

Key features of InstaBeauty include:
Over 50 Makeup Styles: Choose from a wide range of makeup looks to apply to your selfies.
100+ Filters: A vast selection of filters to enhance the mood and tone of your photos.
Beauty Camera: Real-time skin beautification with presets and filters to perfect your look on the go.
Beauty Video: Record videos with live beautification effects, ensuring you look your best.
Collage Maker: Create stylish collages with over 200 magazine-style layouts.
Quicksnaps: Take multiple selfies and edit them into a collage in seconds.
Teeth Whitening and Skin Smoothing: Tools to brighten your smile and give your skin a flawless finish.
Fun Stickers: Add playful stickers to your photos for an extra touch of personality.

7. FaceApp


FaceApp stands out as a powerful photo editing app with advanced AI-powered features, including realistic makeup applications. Users can experiment with various makeup styles, from subtle enhancements to full-glam transformations. The app meticulously analyzes facial features to seamlessly apply lipstick, eyeshadow, contour, and more, creating a natural and believable effect.

Beyond makeup, FaceApp is renowned for its age transformation capabilities, allowing users to visualize themselves as younger or older versions. The app also boasts an array of filters, background edits, and even gender-swap functionality. Whether you seek professional-looking beauty edits or playful transformations, FaceApp's AI technology delivers impressive results.

Key features of FaceApp include:
Realistic Transformations: Change age, gender, and add smiles to faces with high accuracy.
Hairstyle and Colour Changes: Experiment with different hairstyles and colours.
Makeup Options: Apply makeup to photos to see different looks.
Backgrounds and Overlays: Enhance photos with various backgrounds and overlay effects.
Filters and Lens Blur: Use filters and lens blur to add artistic touches to photos.
Gender Swap: Explore gender transformation effects.
Aging Effects: See how you would look older or younger.

8. Perfect 365

Perfect 365

Perfect 365 is a highly acclaimed virtual makeup app that has revolutionized the way users interact with beauty and makeup through augmented reality (AR) technology. With its user-friendly interface and a plethora of features, Perfect 365 has become a digital glam squad for millions of users worldwide, allowing them to experiment with new looks and share their creations on social media platforms.

The app's integration of AR and AI technologies makes it a standout in the beauty app market, offering a personalized and immersive experience for makeup enthusiasts.

Perfect 365's comprehensive feature set and its ability to keep up with the latest beauty trends make it a valuable tool for anyone looking to enhance their digital presence with creative and professional-looking makeup applications.

Key features of Perfect 365 include:
AR Beauty Platform: Over 100 million users enjoy AR beauty experiences with Perfect 365.
Trendy Looks & Tools: Access to free trendy makeup looks and editing tools without installation.
One-Tap Makeovers: Instantly apply complete makeup looks with just one tap.
Customizable Effects: Experiment with a variety of makeup effects, hairstyles, and colour options.
Daily Beauty News: Stay updated with the latest makeup and fashion news and tips.
Professional Makeup Artist Partnerships: New styles created weekly by expert makeup artists.
Beauty Camera: Take great selfies with the in-app beauty camera and try hundreds of new styles.
Social Sharing: Easily share your edited photos and videos on social media platforms.

9. MakeupPlus


MakeupPlus is a virtual makeup app that offers a personalized beauty experience, allowing users to experiment with a wide array of makeup looks and products using their smartphone's camera. It's a popular choice for those who want to try out new makeup styles without the commitment of purchasing physical products. The app's features are designed to provide a realistic and customizable makeup application, making it a fun and useful tool for beauty enthusiasts.

MakeupPlus combines advanced technology with a user-friendly interface to offer a comprehensive digital makeup experience, making it a go-to app for those looking to explore beauty in a virtual format.

Key features of MakeupPlus include:
Virtual Makeup Trials: Try on makeup in real-time or on uploaded photos with a variety of makeup styles.
AR Glam: Add accessories like hats, sunglasses, and earrings to your virtual makeup look.
Beauty Gurus: Access looks created by popular influencers and makeup artists.
M+ Counter: Virtually try on and purchase products from top brands.
Hair Colour Options: Experiment with different hair colours to see what suits you best.
Live Makeup: Apply makeup live to see how it looks before taking a photo.
Facial Recognition: Uses patented technology for precise and natural makeup application.
Community: Share and discover tips, tricks, and new products within the MakeupPlus community.

10. Cymera Camera

Cymera Camera

Cymera positions itself as a comprehensive beauty camera and photo editor, with impressive AI makeup features. Users can achieve a flawless look with virtual makeup options that span from natural styles to bold trends. Cymera's AI technology ensures realistic application while preserving individual facial features.

Enhance your photos with Cymera's wide range of beautifying tools. Smooth skin texture, brighten eyes, reshape facial features, and experiment with trendy filters and effects. Cymera also boasts a powerful body editing suite for achieving your desired silhouette. Whether you're editing selfies or portraits, Cymera simplifies the process of attaining professional-looking results.

Key features of Cymera Camera include:
Natural-Looking Glow: Offers professional beauty tools for skin makeover and a natural glow.
Professional Filters: Over 130 different filters and special effects to make pictures pop.
Camera Lenses & Silent Mode: Seven different camera lenses and a silent mode for discreet photography.
Collage and No Crop Features: Combine photos into one with various grid types and blurred backgrounds.
Retouch Tools Without Photoshop: Automatic face recognition for instant beautification.
Variety of Editing Tools: Brightness, contrast, mosaic, rotate, and more for high-quality photos.
Unique Items for Upgrade: Cartoon stickers, beauty filters, light effects, and a variety of fonts.
Real-Time Selfie Filters: Apply filters and makeup in real-time for the perfect selfie.

11. Beautylish


Beautylish is a comprehensive beauty app that serves as a one-stop shop for makeup, hair, and skincare products. It caters to beauty enthusiasts by offering an extensive range of products from popular and luxury brands, alongside insightful reviews, and ratings to help users make informed decisions. The app is designed to enhance the shopping experience for beauty products, making it seamless and enjoyable.

Key features of Beautylish include:
Wide Range of Products: Shop from a curated selection of brands like Charlotte Tilbury, Jeffree Star Cosmetics, and Natasha Denona.
User Reviews and Ratings: Access detailed reviews and ratings to gauge product quality and effectiveness.
Beauty Tutorials and Inspiration: Find thousands of inspirational photos and video tutorials for makeup, hair, and more.
Personalized Wishlist: Conveniently save your favourite products on a Wishlist for future reference.
Exceptional Customer Service: Experience top-notch customer service, including beauty expert assistance and personalized recommendations.
Exclusive Offers: Enjoy special offers, promotions, and access to limited edition products.
Easy and Secure Shopping: A streamlined shopping experience with secure payment options and easy checkout.
Community Engagement: Connect with a community of beauty enthusiasts for tips, tricks, and shared experiences.

Say Goodbye to Bad Selfies: A Step-by-Step Tutorial on Using the Best Makeup App

Download the Best Makeup Filter App: Start by selecting and downloading a highly recommended makeup app. Look for apps with good reviews and a wide range of features.
Upload a Photo: Open the app and navigate to the photo makeup section. Upload the photo you wish to edit. Ensure the photo is clear and well-lit for the best results.
Choose Your Makeup Look: Browse through the available makeup looks or filters. Many apps offer a variety of styles, from natural to dramatic makeup. Select one that suits your preference or the occasion.
Customize Your Makeup: Adjust the intensity and colours of the makeup. Most apps allow you to modify aspects like lipstick shade, eye shadow colour, and eyeliner thickness. Take advantage of these customization options to tailor the makeup to your liking.
Apply Additional Features: Beyond basic makeup, consider adding other enhancements such as teeth whitening, face reshaping, or even changing your hair colour. These features can further refine your photo.
Fine-Tune Your Edits: Use the app's editing tools to make any necessary adjustments. This might include smoothing out the makeup, correcting any misalignments, or blending colours more naturally.
Preview and Adjust: Review your edited photo. If something doesn't look right, go back, and make adjustments. The goal is to achieve a look that feels both beautiful and authentic.
Save and Share: Once you're satisfied with the makeup application, save the edited photo to your device. Most apps also offer the option to share your photo directly to social media platforms.

The Future of Beauty: How AI is Changing the Industry

The Future of Beauty: How AI is Changing the Industry

The beauty industry is undergoing a stunning transformation driven by the power of artificial intelligence (AI). From personalized skincare recommendations to virtual makeup try-ons, AI is redefining how we discover, purchase, and interact with beauty products. Let's explore some of the groundbreaking ways AI is shaping the future of beauty.

Personalized Beauty Experiences AI algorithms can analyze a wealth of data, including your skin type, concerns, lifestyle, and preferences, to tailor product recommendations specifically for you. Skin analysis apps with AI can pinpoint potential problem areas or track your skin's progress over time, making skincare routines more effective.

Virtual Try-On Revolution Say goodbye to swatching countless lipsticks on your arm. AI-powered virtual try-on apps let you experiment with makeup, hair colors, and even nail designs seamlessly from your smartphone. This technology creates a realistic simulation of how products will look on your unique face, boosting confidence in purchase decisions.

AI-Powered Product Development AI empowers beauty brands to decode massive amounts of consumer data, identifying patterns, trends, and unmet needs. This fuels innovation, allowing brands to create highly targeted products that cater to specific demographics and concerns.

AI Makeup App FAQs: All You Need to Know 

Can I try on makeup products from specific brands?

Many makeup apps partner with popular beauty brands to offer virtual try-on experiences for their products. Users can choose from a selection of products from these brands and see how they look on their face before purchasing them. Additionally, some apps allow users to upload photos of specific products they already own and match them with virtual alternatives.

Do makeup apps offer tutorials or tips?

Some makeup apps not only allow users to try on virtual makeup but also offer tutorials, tips, and recommendations for achieving different looks. These apps may provide step-by-step guides for applying makeup, suggest products that complement each other, and offer personalized recommendations based on the user's preferences and skin type.

Can makeup apps accurately mimic real makeup?

While makeup apps have come a long way in terms of realism and accuracy, they may not always perfectly replicate the look of real makeup. Factors such as lighting, skin tone, and the quality of the app can all impact the final result.

Are makeup apps suitable for all skin tones?

Most makeup apps have a range of shades and products to cater to a variety of skin tones. However, it's important to keep in mind that some apps may have limitations in terms of representation for all skin tones.

Can makeup apps help me find the right products for my skin type?

Many makeup apps offer features that allow users to try on different products and shades, as well as receive personalized recommendations based on their skin type and preferences. This can be a helpful tool for discovering new products that work well with your skin.

Are makeup apps free to use?

Some makeup apps offer basic features for free, while others may require a subscription or in-app purchases for access to premium features or additional products. It's important to check the pricing and features of each app before downloading.

Can makeup apps be used for professional makeup purposes?

While makeup apps can be a fun and useful tool for experimenting with looks, they may not always be suitable for professional makeup purposes. Makeup artists and professionals typically rely on traditional makeup techniques and products for their work.


As we wrap up our exploration of the 11 best AI makeup apps of 2024, it's clear that the intersection of technology and beauty is not just a fleeting trend but a transformative movement reshaping our digital and real-world experiences. These apps are more than mere tools for aesthetic enhancement; they are gateways to self-discovery, creativity, and empowerment. By breaking down barriers to professional makeup artistry and offering endless possibilities for experimentation, they invite users to redefine beauty on their own terms.

Beyond the pixels and algorithms, these apps foster a community of beauty enthusiasts who share, learn, and grow together. They encourage us to embrace our imperfections, celebrate diversity, and find joy in the art of makeup. As we look forward to the advancements that the future holds, one thing remains certain: the best AI makeup apps of 2024 are not just changing the way we look; they're changing the way we see ourselves and each other.

In embracing these digital tools, we're not just following a trend; we're participating in a beauty revolution that champions inclusivity, creativity, and personal expression. So, whether you're a seasoned makeup artist or a curious newcomer, let these apps inspire you to explore the boundless possibilities of beauty in the digital age. The future of makeup is here, and it's more inclusive, accessible, and exciting than ever.

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