Top 12+ AI Tools for Digital Marketing: Ranked And Rated (2023)

AI Tools for Digital Marketing

Are you curious about how successful digital marketers are able to reach their target audience and deliver personalized content at scale? The answer lies in the power of Artificial Intelligence.

From automating repetitive tasks to providing personalized content and predicting customer behavior, AI-powered digital marketing tools are reshaping the industry. These advanced AI tools have completely changed digital marketing by delivering remarkable results and helping businesses achieve their marketing goals with ease.

As a digital marketer, it's essential to stay ahead of the curve and leverage the power of AI to enhance your marketing strategies.

What exactly is AI Digital Marketing Tool?

AI Digital Marketing Tools utilizes artificial intelligence technologies to automate and enhance various marketing tasks. These tools aid digital marketers in streamlining their processes through the use of machine learning, marketing analytics, and predictive algorithms.

By analyzing large volumes of data and identifying patterns, AI marketing tools can improve the efficiency and effectiveness of marketing campaigns. These tools can be used for various marketing tasks, such as content generation, customer segmentation, and marketing automation.

By employing AI technologies, Digital marketers can better understand their target audience, create personalized experiences, and optimize their marketing strategies. By doing this, businesses can get better results and stay ahead of the competition in the world of online marketing.

12+ AI Tools for Digital Marketing: Quick Overview

AI Tools for Digital MarketingPricingMoney Back GuaranteeRating
Google AdsCustom planRefund Available (Conditions Apply)4.2/5 (G2)
IBM Watson MarketingN/ARefund Available (Conditions Apply)4.3/5 (G2)
Salesforce Einstein$50/user/monthRefund Available (Conditions Apply)4.2/5 (G2)
Adobe Marketing CloudN/ARefund Available (Conditions Apply)4.1/5 (G2)
Hootsuite InsightsN/ARefund Available (Conditions Apply)4.3/5 (G2)
Oracle EloquaN/AN/A4.3/5 (TrustRadius)
HubSpot Sales Hub$450/monthRefund Available (Conditions Apply)4.4/5 (G2)
Adobe SenseiN/ANo RefundN/A
Clarifai$30/monthNo Refund4.6/5 (Capterra) 
Pega MarketingN/AN/A4.2/5 (G2)
Marketo EngageCustom planRefund Available (Conditions Apply)4.3/5 (Capterra)
Influencity$134/monthRefund Available (Conditions Apply)4.5/5 (G2)
MarketMuse$149/month7 Days4.6/5 (G2)

1. Google Ads

Google Ads

Google Ads is an biggest digital marketing platform that assists businesses in running targeted advertising campaigns on Google's search engine and display network. It allows advertisers to create online ads to reach people when they are interested in the products and services offered by the business.

Google Ads uses AI algorithms to optimize ads, choose relevant keywords, and target specific audiences, resulting in higher conversion rates and ROI. Google Ads provides highly targeted advertising campaigns, using AI algorithms to optimize ads and reach the right audience at the right time. To gain access to the Google Ads, you can drop an email to the Google Ads sales team. 

Google Ads Key Features:
Advertisers can bid on specific keywords relevant to their products or services, ensuring that their ads appear in search results when users enter those keywords.
Advertisers can create and edit their ads, including ad text, settings, and budget, at any time.
Google Ads allows advertisers to set and control their budget, with no minimum spending commitment.
Advertisers can track the performance of their ads, including clicks, impressions, and conversions, to optimize their campaigns.
Google Ads supports various ad formats, such as text, image, video, and shopping ads.
Advertisers can create responsive ads that automatically adjust their appearance to fit different devices and screen sizes.
Google Ads offers ad extensions, such as callouts, site links, and structured snippets, to provide additional information and enhance the ad's visibility.

Google Ads includes location targeting, language targeting, ad scheduling, and audience targeting. It also offers tools for campaign management, analytics, and optimization, such as drafts and experiments, Google Ads scripts, and smart bidding.


2. IBM Watson Marketing

IBM Watson Marketing

IBM Watson Marketing is a cloud-based, artificial intelligence-powered marketing automation solution to create personalized customer experiences across multiple channels, such as email, mobile messaging, social media, and more. It uses AI and cognitive capabilities to analyze customer data, automate marketing campaigns, and provide valuable insights to drive customer engagement.

IBM Watson Marketing involves designing, automating, and measuring campaigns across multiple digital channels. It provides marketers with campaign performance insights, helping them deliver more effective campaigns.

IBM Watson Marketing Key Features:
Automated marketing campaigns.
Multi-channel marketing capabilities.
Integration with popular CRM solutions like Microsoft Dynamics, SugarCRM, and SalesforceCRM.
Performance insights using social media, email, and other communication channels.
A/B testing and lead scoring.

Additionally, IBM Watson Marketing offers interactive reporting, allowing businesses to visualize and interact with critical insights that can transform the marketing process and improve customer outcomes. The platform also supports integration with major CRM solutions, digital journey crafting, in-depth personalization, customer analytics, and integrated Watson AI support.

IBM Watson Marketing uses AI to provide valuable insights and drive customer engagement, enabling marketers to optimally engage with their customers and act with speed and self-sufficiency. By delivering personalized messages in real-time and across channels, businesses can increase customer spend, minimize attrition, build customer loyalty, and improve conversions.


3. Salesforce Einstein

Salesforce Einstein

Salesforce Einstein is an artificial intelligence digital marketing tool used by big brands like Google, IBM, and Airbnb. It has reshaped the marketing domain by offering key features and capabilities that help businesses make data-driven decisions, predict outcomes, and automate processes.

Salesforce Einstein is embedded with advanced AI capabilities which makes it the world's smartest CRM and accessible to everyone, regardless of their technical expertise.

Salesforce Einstein Key Features at a Glance:
Predict future business outcomes and customer behavior using past data with minimal programming.
Create custom AI models on any Salesforce field or object with clicks, not code, to predict business outcomes such as churn or lifetime value.
Provide intelligent recommendations and actions based on customer data and context.
Understand customer sentiment and intent in text, and automatically route inquiries.
Build, train, and deploy custom bots on digital channels connected to your CRM data.

Salesforce Einstein offers a wide range of features including AI-generated emails, conversations, and offers built on real-time data, boosting productivity with insights across sales, service, marketing, and commerce. Also, Einstein powers the Customer 360 platform, providing a comprehensive AI solution for CRM.

It is integrated into various Salesforce products, such as Service Cloud, Marketing Cloud, Commerce Cloud, or Sales Cloud, making it a versatile tool for businesses of all sizes. With its AI capabilities, Salesforce Einstein can analyze customer behavior, product data, and order history in real-time, delivering highly relevant experiences that automatically adjust and evolve with every choice a shopper makes.

Salesforce Einstein Pricing:

Salesforce Einstein's paid plan starts at $50 per user per month. 


4. Adobe Marketing Cloud

Adobe Marketing Cloud

Adobe Marketing Cloud is a fully-integrated suite of digital marketing solutions meticulously crafted to assist businesses in the strategic management, personalization, optimization, and orchestration of cross-channel campaigns.

The AI-powered marketing capabilities help marketers to create faster, smarter, and more personalized campaigns. By using the power of artificial intelligence, Adobe Marketing Cloud empowers businesses to deliver tailored customer experiences based on data-driven insights, ultimately enhancing customer acquisition, conversion, and retention efforts.

Adobe Marketing Cloud Key Features:
Utilize artificial intelligence to optimize marketing strategies and deliver personalized experiences to customers.
Efficiently manage and execute cross-channel marketing campaigns.
Create tailored customer experiences based on data-driven insights.
Gain a deeper understanding of customer behaviour and preferences to improve marketing strategies.

Adobe Marketing Cloud encompasses a wide range of marketing technologies, such as Adobe Campaign, Adobe Social, Adobe Experience Manager, Adobe Media Optimizer, Adobe Target, and Adobe Analytics. It also offers seamless integration with other Adobe Experience Cloud products, allowing businesses to leverage a unified platform for their online marketing initiatives.


5. Hootsuite Insights

Hootsuite Insights

Hootsuite Insights is a marketing AI tool that provides valuable insights for digital marketers by monitoring brand mentions, tracking social media analytics, and measuring the success of marketing campaigns. Powered by Brandwatch, it is a social listening solution that helps businesses connect with customers and grow their brand.

Hootsuite Insights Key Features:
Classifies mentions by sentiment, emotion, location, and gender, providing a deeper understanding of the audience.
Offers insights into the demographics of the people discussing your brand or topic.
Helps in identifying trends and top authors in online conversations.
Seamlessly integrates with the Hootsuite dashboard for easy access and management.

Hootsuite Insights offers a range of functionalities that help businesses monitor and analyze online conversations. Users can create search queries using Boolean search logic to find relevant information about their brand or topic.

The tool also provides historical data and updates search results with the most recent data, allowing users to track online conversations over time. With Hootsuite Insights, users can visualize common words and phrases related to their search through word clouds and view brand sentiment over time.


6. Oracle Eloqua

Oracle Eloqua

Oracle Eloqua is a marketing automation solution designed to help B2B marketers and organizations manage marketing campaigns and sales lead generation. It uses artificial intelligence to personalize customer experiences, optimize email marketing campaigns, and analyze customer data for valuable insights.

Oracle Eloqua Key Features:
Collects behavioral and demographic data on potential buyers.
Prioritizes and tracks high-valued opportunities based on advanced lead-scoring algorithms.
Offers sophisticated campaign design and execution across multiple channels.
Personalizes campaigns with dynamic content to target specific audiences.

Oracle Eloqua includes real-time account insights, advanced intelligence, and integrated sales tools. The platform supports seamless email campaign management, marketing analytics, contact management, and channel management.

It also offers CRM integration, system management, and marketing effectiveness modules. It natively connects data from multiple sources, ensuring targeted, 1:1 messages are delivered at the right moment in the customer's purchasing process. Additionally, it supports the creation of customized analyses and dashboards.


7. HubSpot Sales Hub

HubSpot Sales Hub

HubSpot Sales Hub is an AI tool for digital marketing that streamlines sales processes and improves customer interactions. It unites all data, tools, and teams in one place to focus on quality over quantity and effectively cultivate connections with prospects at scale through relevance.

HubSpot Sales Hub Key Features:
Organize and manage contacts, deals, and tasks efficiently.
Monitor email opens, and clicks, and automate follow-up processes.
Gain insights into sales performance and make data-driven decisions.
Prioritize leads based on their likelihood to convert.

HubSpot Sales Hub offers a range of other features, including live chat, team email, and quote generation. It integrates with HubSpot's CRM, allowing for seamless management of customer information and interactions across marketing, sales, and customer service.

The Sales Hub also provides VoIP software for making calls from within the platform, automated call recording and logging, and user permissions management for sales and marketing teams.

HubSpot Sales Hub Pricing:

Its paid plans start at $45 per month. 


8. Adobe Sensei

Adobe Sensei

Adobe Sensei is an AI-powered tool developed by Adobe that combines artificial intelligence and machine learning technologies to enhance creative expression, decision-making, and marketing efforts. It operates across the Adobe platform, including Adobe Experience Cloud, Creative Cloud, and Document Cloud, helping professionals from various fields to work more efficiently.

Adobe Sensei enhances creative processes and optimizes marketing efforts using advanced AI and ML technologies, making it an ideal solution for businesses looking to offer the perfect customer experience.

Adobe Sensei Key Features:
Optimizes and scales experiences with real-time intelligence.
Targeted marketing for better results.
Predicts customer behavior based on attributes, differences, and conversion factors.

Adobe Sensei offers a wide range of features that help users in content creation, personalized experiences, and data analysis. It can analyze text to determine the document's tone, identify the most relevant sentences to summarize it, and even search existing document libraries for similar content.

Sensei's machine learning capabilities provide personalized customer support, resulting in improved customer satisfaction and loyalty. Furthermore, it can intelligently analyze customer and audience data, and predict open rates, optimal send times, and probable churn based on historical data.


9. Clarifai

Clarifai

Clarifai is an advanced platform specializing in visual recognition and analysis, assisting businesses in automating tasks related to image and video content, such as tagging and categorizing. The platform offers a complete solution for the AI lifecycle, including data preparation, model development, testing, evaluation, and deployment.

Clarifai Key Features:
Computer vision technology for image and video analysis.
Natural language processing and audio recognition capabilities.
Customizable AI models for various use cases.
API and user interface options for integration.
Support for various deployment options, including cloud and on-premise.
Professional services for custom model building and data labeling.

Clarifai offers a user-friendly portal for managing AI projects, allowing users to label data, build and train models, and connect these models to workflows. The platform also provides a range of pre-trained AI models for tasks such as object detection, OCR, and text classification.

Clarifai Pricing:

Free and paid plans at $30 per month. 


10. Pega Marketing

Pega Marketing

Pega Marketing is an AI tool for digital marketing that automates tasks and personalizes customer experiences. It helps optimize campaigns and provides valuable customer insights to deepen relationships and maximize value across various channels.

Pega Marketing Key Features:
Utilizes built-in machine learning to deliver contextual, AI-triggered communications for each customer.
Prioritizes and recommends the most appropriate actions for each customer interaction, improving response rates.
Works across multiple channels to provide a seamless and consistent customer experience.
Enhances marketing campaigns by identifying top offers and actions for each customer.
Uses AI to tailor customer interactions based on real-time insights into their needs.

Pega Marketing offers capabilities such as negotiation-based selling, which takes a more consultative approach to engage customers in conversations. It also utilizes first-party data to personalize paid channels and optimize ad spending for each individual. Furthermore, Pega Marketing integrates with Pega Sales Automation to improve sales productivity and drive revenue growth.


11. Marketo Engage

Marketo Engage

Marketo Engage is an AI marketing automation platform that aids businesses in creating personalized experiences for customers, driving engagement, and increasing conversions. It is a platform solution for managing B2B and B2C considered purchase marketing leads through all stages of buying journeys, supporting both demand and account-based marketing strategies.

Marketo Engage orchestrates personalized experiences, optimizes content, and measures business impact across every channel because of its customization options and third-party integration capabilities. To avail of the features of Marketo Engage, you can contact the Marketo Engage sales team.

Marketo Engage Key Features:
Efficiently manage and nurture leads through all stages of the buying journey.
Create and automate targeted email campaigns to engage customers.
Plan, execute, and measure the effectiveness of marketing campaigns across channels.
Coordinate engagement across online and in-person channels to track customer interactions at every stage.
Automate marketing processes to deliver personalized experiences and improve sales performance.

Marketo Engage offers features such as content personalization, sales partnership, and marketing impact analytics. The platform provides landing pages and progressive forms, allowing users to develop and qualify potential buyers with personalized nurturing campaigns and scoring capabilities.

It integrates with leading CRM systems like Salesforce and Microsoft Dynamics, enhancing coordination and communication between marketing and sales teams. Furthermore, Marketo Engage is an effective social marketing tool, that supports social promotion, social sharing, and social interaction.


12. Influencity

Influencity

Influencity is an AI-powered influencer marketing platform that helps brands and agencies streamline their digital marketing efforts by providing tools to discover, assess, and collaborate with influencers.

Influencity has a comprehensive database of over 70 million influencers, advanced AI algorithms, and a user-friendly interface that helps brands find the perfect match for their campaigns.

Influencity Key Features:
Influencer discovery with advanced search filters.
Influencer performance insights.
Audience analysis and segmentation.
Influencer collaboration and campaign management.
Real-time performance tracking and reporting.

Influencity offers tailored workflows, cost predictions, fake influencer detection, and engagement analysis. The platform also allows users to organize influencers in lists, manage multiple campaigns simultaneously, and access comprehensive influencer profiles with valuable data on audience demographics. Influencity's customizable dashboard displays metrics related to campaigns, social media posts, and influencers in real time.

Influencity Pricing:

Offers 7-day Free trial and paid plans from $134 per month.


13. MarketMuse

MarketMuse

MarketMuse, an AI-driven content strategy and optimization tool, is expertly designed to benefit digital marketers in optimizing long-form content. It accomplishes this by conducting comprehensive AI research and providing an editable first draft for users.

This powerful AI digital marketing tool assists marketers and content creators in developing content that is exhaustive, authoritative, and conducive to high search engine rankings.

MarketMuse utilizes AI technology and natural language generation to provide data-driven insights and recommendations for content creation to improve organic search rankings and drive expertise in the industry.

MarketMuse Key Features at a Glance:
MarketMuse helps you identify what content to create, how much to produce, and the strengths and weaknesses of your site.
The platform assists in researching relevant topics and keywords to target in your content.
Analyze your existing content and provide insights on areas that need improvement.
Offers SEO auditing and monitoring features to help you track your site's performance.
Tracks your content's position in search engine results pages (SERPs).

MarketMuse's patented AI technology collects and analyzes content, prioritizes opportunities based on authority and ROI, generates initial drafts, and builds industry-leading topic models. The platform offers content briefs that provide detailed guidance on creating or updating content, including executive summaries, suggested word counts, and engaging title examples.

MarketMuse Pricing:

Offers Paid plans at $149 per month with a 7-day free Standard Trial.  


What are the Benefits of Integrating AI in Digital Marketing?

Integrating AI in digital marketing offers numerous advantages, including the ability to automate customer communication, personalize campaigns at scale, and gain deeper insights into customer behavior. By using AI tools for Digital Marketing, marketers can significantly reduce the time it takes to complete tasks and run campaigns 24/7 without any downtime.

AI-driven solutions automate customer interactions, such as responding to frequently asked questions and offering personalized product recommendations. This not only streamlines the communication process but also allows for more efficient use of resources and improved customer experiences.

Furthermore, AI can analyze vast amounts of data to identify patterns and trends, providing valuable insights into customer preferences and behavior. By using AI to analyze customer data, marketers can create targeted campaigns and messages that resonate with individual customers, resulting in increased engagement and higher conversion rates.

Also read: AI's Game-Changing Role in Affiliate Marketing 💾

What are the Limitations of Integrating AI in Digital Marketing?

The limitations of integrating AI in digital marketing can impact the industry in various ways. AI tools, while powerful, may lack the human touch necessary for understanding customer emotions and preferences. This can lead to less effective marketing strategies that fail to resonate with the target audience.

Additionally, implementing AI in digital marketing strategies can present challenges, such as the need for high-quality data, integration with existing systems, and the cost of adoption. Despite these limitations, it is essential to recognize the value of continued human intervention in decision-making processes to ensure a balanced and effective marketing approach.

Summing Up

There is no doubt that AI tools have emerged as a catalyst for businesses to optimize campaigns, streamline processes, and provide personalized customer experiences. We explored some of the top AI tools for digital marketing that help marketers produce ad copy, emails, landing pages, articles, and social media posts efficiently while maintaining quality standards.

As AI continues to advance, it's crucial for digital marketers to stay informed about the latest tools and technologies to maintain a competitive edge.

The future of digital marketing is undoubtedly intertwined with AI, and embracing these tools can lead to significant growth and success. So, as we conclude, we leave you with an intriguing question: How will you leverage AI tools to transform your digital marketing strategy and stay ahead in the game?

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