Are you struggling to keep up with the ever-changing terrain of social media management?
It's 2023, folks. Social media management is getting tougher by the minute. 📈 More platforms, rapid technology advancement, it's all a bit too much, isn't it?
Turns out, AI is here to save the day. 🤖
AI-powered Social Media Management tools are transforming the game. They simplify, streamline, and supercharge your strategy. And I've got 12 of the best ones to share.
Here's how AI is shaking things up:
- Analyses user preferences and behavior for precise audience segmentation and content personalization.
- Provides actionable insights through sentiment analysis, engagement metrics, and campaign performance.
- Chatbots for speedy customer interactions.
- Assists in content creation, generating ideas, and crafting marketing copy.
- Predictive analytics to identify engaging content.
- Maximizes ROI by sifting through targeting and budget options in real-time.
It's not just about managing social media anymore. It's about using AI to create personalized user experiences and effective brand interactions.
Here, we'll examine the list of best AI tools for social media management that can help you optimize your strategy and boost your online presence.
How AI is transforming social media marketing strategies
AI is playing a significant role in transforming social media marketing strategies. By analyzing user behavior and preferences, AI enables precise audience segmentation and content personalization. It also offers sentiment analysis, providing actionable insights from engagement metrics and campaign performance.
Chatbots, another AI innovation, streamline customer interactions by offering quick, automated responses. AI doesn't stop there; it aids in content creation, generating ideas and even crafting marketing copy. Predictive analytics further refine strategies by identifying what content is likely to engage audiences.
When it comes to ads, AI can sift through numerous targeting and budget options in real time to maximize ROI. As AI technology matures, its integration with social media is set to offer even more personalized user experiences and effective brand interactions.
Top 12 AI Social Media Management Tools in 2023
In case you're short on time, refer to the table below which offers a quick rundown of the top AI Social Media Management tools.
|Tools||Pricing (Starting)||Money Back Guarantee||Ratings|
|Missinglettr||$7 per month||No refund||4.3/5 (G2)|
|Publer||$115.20 per annum||14 days to request a full refund||4.8/5 (G2)|
|Ocoya||$15 per month||7-day refund (conditions apply)||4.7/5 (G2)|
|Audiense||$1,499 per month||Contact Support||4.2/5 (Capterra)|
|Flick||£11 per month||14-day (partial refund)||4.1/5 (Product Hunt)|
|Buffer||$6 per channel||60 days (full refund)||4.3/5 (G2)|
|Vista Social||$144 per year||No refund||4.8/5 (G2)|
|FeedHive||$15 per month||Contact Support||4.7/5 (G2)|
|Predis.ai||$24 per month||N/A||4.8/5 (G2)|
|Hootsuite||$99 per month||No Refund||4.1/5 (G2)|
|Taplio||$39 per month||30-day refund policy||4.4/5 (G2)|
|ContentStudio||$20 per month||14 days (full refund)||4.6/5 (G2)|
Missinglettr is a social marketing platform that leverages AI to create and schedule social media content, offering features such as automatic social media post creation and NLP + A.I. algorithms for content analysis/
By turning content into engaging social media posts, Missinglettr eases the process of distributing content and finding the best influencers in your niche.
One of the highlights of Missinglettr is its drip campaigns, which automatically detect your content and add it to the library to be dripped out over time. Fully automates promotion of massive amounts of content at scale. It helps in discovering popular content loved by your audience and sharing it seamlessly across all social media platforms.
Missinglettr also offers a thorough social media calendar, to organize all social media feeds and posts in one place, collaborate with the team, and track the progress of campaigns. The analytics and metrics help in analyzing campaign results and capitalising on the data.
Missinglettr Pricing (Special offer)
- Free: $0 per month
- Solo: $7 per month (billed annually)
- Pro: $32 per month (billed annually)
Publer streamlines your social media management needs, offering a one-stop solution for scheduling, analyzing, and collaborating on posts across multiple platforms like Facebook, Instagram, Twitter, and more. You can easily plan and automate your content with its user-friendly tools, including a drag-and-drop content calendar and hashtag suggestions tailored to your needs.
Publer's AI feature, called AI Assist, provides users with the ability to generate new post ideas and create engaging content based on trends and input. Additionally, it presents AI-generated A/B text versions, assisting users in finding the ideal content for their social media posts.
Publer also excels in team management, allowing you to set up workspaces for different brands or clients and invite team members with designated roles for efficient collaboration. Its analytics suite offers valuable insights into your social media performance, helping you identify your best content and measure overall brand success.
Additionally, Publer comes with a built-in media library and integrates seamlessly with Canva and VistaCreate, enabling you to create eye-catching visuals. It even supports auto-posting features for platforms like Instagram Stories and TikTok, setting it apart in the crowded field of social media management tools.
Publer's Pricing plans
|Plan||Price (Annually)||Social Accounts||Additional Members||Notable Features|
|Free||$0.00||3||0||1 workspace, 10 scheduled posts/account, 25 saved drafts, 24-hour post history, Link in Bio for Instagram|
|Professional||$115.20||3||0||Multiple Twitter accounts, unlimited workspaces, unlimited scheduling & drafts, unlimited media library storage, eternal post history, unbranded Link in Bio for Instagram|
|Business||$201.60||3||0||All features in Professional, unlimited AI prompts, analytics reports, best times to post, hashtag & content suggestions, automatic post recycling, professional video design|
Please note: Prices mentioned are annual prices with a 20% discount. The Professional and Business plans also offer a free trial for 7 and 14 days, respectively.
Ocoya is an AI-powered social media management platform that streamlines content creation, scheduling, and posting across various platforms. It offers AI-generated text, captions, and hashtags to enhance user engagement and traction.
This platform is a multi-lingual software supporting content generation in 26 languages, aiding users to create marketing text for social media posts or blogs. Ocoya also offers a wide range of integrations with popular social networks such as Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, Google, YouTube, Shopify, WooCommerce, Zapier, Canva, and more.
The platform's AI writing assistant, Travis AI, helps you to generate high-converting marketing copy in seconds. With over 10,000 pre-made templates, you can easily create visually appealing content for your campaigns. It includes real-time analytics on content performance, aiding you with tracking and optimizing your marketing efforts.
- Bronze ($15 per month) for individuals
- Silver ($39 per month) for growing teams
- Gold ($79 per month) for scaling businesses
- Diamond ($159 per month) for large organizations
Each plan comes with a different set of features, such as the number of social profiles, team members, workspaces, and AI credits. The higher-tier plans also offer additional functionalities like advanced analytics, branded reports, and REST API access.
Audiense is an efficient audience intelligence platform created for social media managers and advanced audience insight for leaders to understand their target audiences and improve their marketing strategies. The complete suite of social media tools is focused on providing rich digital consumer intelligence, empowering audience strategies, and tactical marketing decision-making at a huge scale.
Audiense has been lauded for its intuitive layout, easy-to-follow instructions, impactful reports, and dashboards. This AI tool effectively segments and labels audiences according to various metrics, providing a deeper understanding of the audience and their preferences. Additionally, Audiense offers integration with a range of partners, assisting users to connect it with their existing tech stack.
|Social Intelligence||Audiense Insights||$1,499/month||– 5 reports per month|
– Complete on-boarding
– Dedicated Account Manager
– Refresher trainings
|Affinio||Based on number of seats||Request Free Trial||– Complete on-boarding|
– Dedicated Account Manager
– Refresher trainings
|Digital Intelligence||Meta Insights||Based on the number of entities||– Access to the full Meta data pool|
– Complete on-boarding
– Dedicated Account Manager
– Refresher trainings
|Demand Intelligence||Audiense Demand||Based on the number of seats||– Complete on-boarding|
– Dedicated Solutions Expert
Flick is an AI-powered social media marketing tool that streamlines content creation and management. It offers features such as AI-generated captions, hashtag optimization, and analytics to help users save time and improve their social media performance.
This is akin to having an in-house copywriter focused solely on making your content resonate with your audience. Additionally, Flick‘s brainstorming tool eliminates the creative block by generating a plethora of unique content ideas based on your chosen topic. When it comes to scheduling, Flick outperforms outdated tools with its modern, reliable scheduler.
It even offers specialized features like custom Reel thumbnails to make your social media planning hassle-free.
Plus, its intelligent hashtag management tool auto-selects the most relevant hashtags for your posts, based on the content and captions you've created. With Flick, you get a one-stop solution for managing and growing your social media presence effectively.
Flick offers three main pricing plans for their social media toolkit, which include Solo, Pro, and Agency. All plans come with a 7-day free trial, and you can save 20% by choosing yearly billing.
|Plan||Price (Billed Yearly)||Social Profiles||Users||Post Scheduling||Instagram Post Tracking||Features|
|Solo||£11/mo||4||1||30 per social/mo||30/mo||Access some features|
|Pro||£24/mo||8||2||Unlimited||Unlimited||Access all features|
|Agency||£55/mo||20||5||Unlimited||Unlimited||Access all features|
Additional addons that can be purchased along with each plans of Flick
- Extra social profile: £4/mo
- Extra user (for Pro and Agency plans): £8/mo
Buffer is an AI-powered social media management tool that offers various features to streamline content creation and management. It uses AI-generated post generation and repurposing, AI-powered content ideation and suggestions, and AI-based content rephrasing and summarization to help users efficiently create and manage their social media content
One of the key elements of Buffer is its publishing tool, which schedules and posts content on various platforms from a single dashboard. This eases the process of managing multiple social media accounts and ensures a consistent posting schedule.
It also provides analytics tools to analyze social media performance and create reports to track the progress. This enables businesses to fetch valuable insights and optimize their social media strategies for maximum impact.
Another notable feature is the engagement tool, which aids users to quickly navigate through comments and engage with their audience more efficiently. This helps businesses maintain a strong online presence and foster better relationships with their followers.
|Free||$0||Up to 3||Monthly||Planning & publishing tools, landing page builder, AI Assistant|
|Essentials||$6/channel||1+||Monthly||Free features, engagement tools, analytic reports|
|Team||$12/channel||1+||Monthly||Essentials features, unlimited team members & clients, draft collaboration tools|
|Agency||$120 for 10 channels||10+||Monthly||Team features, custom access & permissions, agency-friendly pricing|
7. Vista Social
Vista Social is an all-in-one social media management platform that offers various features to help businesses streamline their social media marketing efforts. The platform utilizes AI technologies such as ChatGPT and Natural Language Processing (NLP) to enhance its functionality.
ChatGPT, in particular, powers Vista Social's AI Assistant, which helps users generate engaging social media posts, write captions, taglines, and translate text for a global audience.
Vista Social also helps in building relationships with followers and managing social media messages, comments, and reviews in one place.
In addition, Vista Social includes analytics dashboard tools to measure and report on the performance of social media efforts. It helps in creating and customizing simple, actionable reports that reveal what's working and what isn't.
The platform's listening tools help brands keep track of conversations that matter to them through timely alerts and sophisticated filtering. Moreover, the review management features, such as reporting, alerts, and the ability to respond, help strengthen a brand's online reputation.
Vista Subscription plans:
Vista Social offers a free plan for users looking to build momentum for their social media presence, as well as paid plans to scale social media efforts.
- The Pro plan, priced at $144 per year, is designed for those who need advanced publishing, analytics, review management, engagement tools, and more.
- The Pro+ plan, priced at $240 per year, is aimed at professionals and teams looking to boost performance and productivity using AI, integrations and more.
Both plans come with a 14-day free trial, and no credit card is required to sign up.
FeedHive is an AI-based social media management tool for businesses, agencies, and content creators to create, schedule, publish, and manage their social media content at scale. The platform integrates with all major platforms, including Facebook, Instagram, YouTube, TikTok, LinkedIn, Pinterest, Google Business, and Threads.
Key points of FeedHive include a smart scheduling tool, you can visually plan and schedule content delivery with a click, drag and drop, and automation. The integrated social inbox maintains the human touch and eases the process of replying, liking, engaging, retweeting, and quoting tweets to all mentions and comments.
The advanced AI helps in posting when your audience is active and listening, generating the right hashtags, and predicting how well your post will perform before publishing.
FeedHive visualizes follower activity and post engagements, presenting actionable, easy-to-read insights to help you grow. Seamless collaboration with your team and invite clients to watch along, using FeedHive's approval workflow to ensure the highest possible quality.
|Plan||Monthly Price||Billed Annually||Features|
|Creator||$15||$180||– 4 socials|
– Posting plan
– Social inbox
|Brand||$22||$264||– 10 socials|
– 5 workspaces
– FeedHive AI
– Collaboration tools
|Business||$69||$828||– 100 socials|
– 50 workspaces
– Unlimited posts
– Priority support
|Agency||$239||$2,868||– 500 socials|
– 100 workspaces
– White Label solution
– Priority support
All plans offer a free trial, and you can save up to 30% by choosing to pay yearly instead of monthly.
Predis.ai is an AI-powered social media management tool that offers various features to help businesses and influencers optimize their social media presence. Some of its key features include content strategy analysis, content generation (images, videos, captions, hashtags), activity tracking, and scheduling.
One of the highlights of Predis.ai is its seamless integration with various social media platforms, to create and publish content across Instagram, Facebook, and LinkedIn. The tool also offers a range of free AI tools, such as a hashtag generator, color palette generator, and stock image search and few of canva functionalities , to further enhance the content creation process.
|Plan||Price (Monthly)||Price (Annually)||Brands||AI-Generated Posts||Competitor Analysis Runs||Team Members|
|Solo||$24||$288 Billed Yearly||1||120/month||60/month||2|
|Starter||$49||$588 Billed Yearly||2||Unlimited||Unlimited||2|
|Agency||$115||$1380 Billed Yearly||5+||Unlimited||Unlimited||6|
All plans include a 30-day free trial with no credit card required.
Additional features for each plan are as follows:
- Free Plan: Predis.ai Watermark
- Solo Plan: 30 Posts Free, 25,000 Words/month for Chat by Predis.ai
- Starter Plan: 30 Posts Free, 60,000 Words/month for Chat by Predis.ai
- Agency Plan: 30 Posts Free, 250,000 Words/month for Chat by Predis.ai, and the option to add additional brands for $22/month each.
Hootsuite, a leading social media management platform, offers AI-powered features through its content generator, OwlyWriter AI. This tool helps users generate post ideas, captions, and relevant hashtags based on their content, while also providing recommendations for the best times to post for optimal engagement.
Hootsuite's AI capabilities are built on machine learning and natural language processing technologies to enhance content creation and social media management
Key components of Hootsuite include the ability to schedule and publish content to various social profiles, track effectiveness in real-time, and monitor brand mentions, trends, and industry leaders. The platform also offers an automated inbox, where you can see all comments and direct messages in one place, collaborate with other departments, and set up automation to streamline customer service.
|Plan||Price (per month)||Users||Social Accounts||Notable Features|
|Professional||$99||1||10||Unlimited posts, post scheduling, access to messages in one inbox|
|Team||$249||3||20||Everything in Professional, plus roles & permissions, assign messages to team members|
|Business||$739||5||35||Everything in Team, plus approval workflows, inbound/outbound tagging, content & asset library|
|Enterprise||Custom||Starts at 5||Starts at 50||Everything in Business, plus social ads management, employee advocacy, additional automation tools|
Taplio is an AI-powered tool designed to help users grow their personal brand on LinkedIn by offering features such as AI-generated content ideas, post scheduling, and analytics.
The platform utilizes advanced AI technology, specifically OpenAI's GPT-4, to generate tailored content that resonates with the user's audience and assists in crafting engaging LinkedIn posts.
It also offers a 4M+ viral post library for inspiration and AI-picked inspirations based on your niche and industry. It assists in scheduling posts at specific times and dates or simply adding them to a content queue. It is inclusive of high-fidelity previews, post automation, and queue and draft management for easy content organization. Turn likes, comments, and shares into relationships by importing LinkedIn accounts using LinkedIn Sales Navigator.
Users can engage with specific people through personalized social media campaigns or by engaging with their latest LinkedIn posts. This AI tool provides easy-to-understand analytics for individuals and teams, including main KPIs, top posts, and detailed post analytics.
It also offers a LinkedIn Chrome extension for quick access to summarized KPIs and top posts.
Taplio has three pricing plans for you looking to enhance your LinkedIn presence with AI-powered tools.
- The STARTER plan costs $39 per month and includes content inspiration, advanced scheduling, and personal analytics.
- The STANDARD plan, which is the most popular, costs $55 per month and includes everything in the STARTER plan, plus AI-powered features, a relationship builder, and team features.
- The PRO plan is designed for top LinkedIn creators and costs $149 per month. It includes everything in the STANDARD plan, along with higher limits for AI and relationship-building features, as well as access to a database containing millions of AI-enriched LinkedIn accounts.
ContentStudio is an AI-powered social media management platform that offers features such as AI-generated content ideas, captions, and images, as well as AI-powered content rewriting and rephrasing capabilities.
It eases social media tasks like content creation, curation, and publishing across various social media channels and blogs, helping users stay organized and get more done in less time.
One of the spotlights of ContentStudio is its AI Writer, which helps users overcome writer's block by generating captions and images for social posts. A gallery of AI-generated templates is included in ContentStudio for creating content for tweets, Instagram captions, quotes, and more.
Moreover, it suggests relevant and trending hashtags to improve post visibility and automatically appends emojis to create visually engaging posts.
ContentStudio also provides a unified social inbox for managing and engaging with incoming messages and comments across all social channels. This feature helps in collaborating with their team, assigning conversations to the right team member, and building better customer relationships.
|Plan||Price (Billed Yearly)||Workspaces||Social Accounts||Users||AI Generate Words/Month||AI Generate Images/Month|
Additional workspaces, social accounts, blog accounts, or user seats cost $5/month per extra.
The Future of AI in Social Media Management and Marketing
Just think about this: How awesome would it be to have a robot doing all your social media work? No more stress about post timings, content creation, or engaging with followers. 🙌 AI tools for social media management are here to make that dream a reality! 🎉
“The biggest challenge is understanding and adapting to the constantly evolving AI technology. It's like trying to hit a moving target.” 😓
But Wait…What's the Catch? 🤔
As exciting as this might sound, there's always a flip side to the coin, right? Like anything else, using AI for social media management also comes with its own set of challenges. 😨
Challenges Ahead 🚧
- Adapting to Change: The world of AI is ever-changing. Keeping up with these changes can be overwhelming.
- Understanding AI: AI can be complex to understand. It's not just about using the tools, but understanding them is essential as well. 🧠
- Privacy Concerns: With great technology comes great responsibility. Handling user data responsibly is a major concern. 🕵️♀️
Paving the Way Forward 🚀
Despite these challenges, the benefits of AI in social media management can't be denied. 😎
“The key is to understand the challenges, prepare for them, and navigate through them. Don't let the challenges stop you from embracing the future!” 💪
Some Quick Facts 📊
|AI Adoption in Social Media||As of 2023, nearly 60% of businesses are using some form of AI for their social media management. 📈|
|AI Efficiency||AI tools can increase efficiency in social media management by up to 40%. 🚀|
|Concerns||About 35% of businesses express concerns over AI’s complexity and the challenges in understanding it. 😟|
FAQs on AI in Social Media Management
How can AI tools help in identifying and engaging with influencers on social media?
These AI tools use advanced algorithms to spot influencers who align with your brand's vibe. They analyze data like follower count, engagement rates, and content quality. Cool, right? 😁
But wait, there's more! AI tools can also automate engagement activities such as DMs, comments, or likes, making it a cinch to connect with influencers. Imagine the time you'll save! 🕒
Are there any AI tools that can help with social media advertising?
AI tools are revolutionizing social media advertising. They're not just helping, they're practically running the show! 🚀
From ad optimization to audience targeting and even content creation, these clever little bots 🤖have got your back. Some of the top-notch AI tools for social media advertising include Adext AI, Pattern89, and Adcreative. 🙌
Do AI tools provide sentiment analysis for social media content?
AI tools are not just about scheduling and analytics, but they also offer powerful sentiment analysis for social media content. They can gauge the emotions and opinions expressed in online conversations, helping you better understand your audience's feelings towards your brand. 🎯👍
Can AI tools help in scheduling and automating social media posts?
Oh, absolutely! 🙌 AI tools are like your personal social media assistants. They can schedule, automate, and even optimize your social media posts for the best engagement. 💪😎
Which AI tools offer advanced analytics capabilities?
AI tools like Buffer, Sprout Social, and Zoho Social are really upping their game! 💪 They offer advanced analytics capabilities to track your social media performance. 🚀 Isn't it cool to have all those insights just a click away? 😎
What features should I look for in AI tools for social media management?
When selecting the best AI tools for social media management, you should be on the lookout for features like automated posting, content creation, analytics, and engagement tracking. 🕵️♀️ Plus, it's pretty awesome if it has predictive analysis to help you plan for the future. 🚀
How can AI technology streamline social media management processes?
AI technology can streamline social media management by using machine learning for tasks like scheduling posts, analyzing engagement metrics, and automating responses. This leads to increased efficiency and productivity. 🚀
Indeed! AI is transforming social media marketing strategies by offering innovative tools that help businesses optimize their online presence and engage with their target audience more effectively. Throughout this article, we have explored the research-backed list of best AI tools for Social Media Management.
These tools use AI to enhance content creation, ad management, influencer marketing, and audience analysis, among other aspects. As we look towards the future of AI in social media management and marketing, we can expect even more advanced and sophisticated tools to emerge, further revolutionizing the way businesses interact with their customers online.
So, we can leave a thought-provoking question with you: How will your business adapt and thrive in this rapidly evolving AI-driven social media terrain?