Case Study: Deep Dive into Big Brands Harnessing the Power of AI

Case Study: Deep Dive into Big Brands Harnessing the Power of AI

In Short

  • Video generational tools, text to video tool using generative AI are promoting brands in the best way. 
  • Tools like Synthesis and Lovo AI revolutionizing the field. 
  • AI anchors taking over News Industry 

The digital marketing world that we are in today needs the spotlight now. That being said, Artificial Intelligence (AI) and its transformative role in video generation is a big term and topic in this era. Big brands are not just observing this revolution; they are actively participating and leveraging AI to create engaging, personalized video content that resonates with their audience.

This is not a fleeting trend, but a significant shift in the way we approach content creation. According to McKinsey, generative AI models, such as ChatGPT, are not only reducing application development time but also democratizing powerful capabilities for non-technical users. In fact, within the first five days of its release, more than a million users logged into the platform.

Here, in this case study, we will delve into the fascinating world of AI and video generation, exploring real-world examples of how big brands are harnessing this technology to their advantage. 

We will uncover the benefits, challenges, and future implications of this exciting development in digital marketing. So, buckle up and get ready for a deep dive into the transformative power of AI in video generation.

How are AI video tools impacting brands?

Stay tuned as we explore how big brands are using generative AI to create viral social media campaigns. We will also talk about the tools that are revolutionizing video creation and audience segmentation. We'll also look at how AI is enhancing video analytics, with multiple platforms and also providing actionable insights to optimize video marketing strategies.

This case study promises to be an enlightening journey, revealing how AI is not just a tool, but a game-changer in the world of video generation. Let's get started!

Artificial Intelligence (AI) is a transformative technology that's reshaping numerous industries, and video generation is no exception. The advent of AI in this field has led to the creation of videos that are not only high-quality but also personalized and engaging. But how does this work? Let's delve into the world of AI and video generation.

AI and video generation work hand in hand through the use of generative AI models. These models, such as Generative Adversarial Networks (GANs) and transformer-based models, are capable of creating new content based on various inputs. They use neural networks to identify patterns and structures within existing data, enabling them to generate new, unique content.

One of the most popular applications of generative AI in video generation is the use of AI video generators. These tools use Generative AI to create videos without the need for actors, equipment, or editing skills. They can significantly cut costs and save time, making them particularly beneficial for small businesses.

A prime example of an AI system that generates videos from text is Make-A-Video. This state-of-the-art tool uses images with descriptions to learn about the world and how it's described, as well as unlabeled videos to understand motion. With just a few words or lines of text, users can generate unique videos, bringing their imagination to life.

However, like any technology, AI video generation has its limitations. These include the realism of AI avatars, limited use cases for detailed videos, and limited customization options compared to traditional video editing software. Despite these challenges, the benefits and potential of AI in video generation are immense.

Understanding AI and video generation is crucial in today's digital age. As AI continues to evolve and improve, we can expect to see even more innovative applications in video generation. Stay tuned as we explore real-world case studies of how big brands are leveraging this technology in the upcoming sections.

Understanding AI and Video Generation

Artificial Intelligence (AI) has become a transformative force in various industries, and video generation is no exception. AI, in the context of video generation, refers to the use of machine learning algorithms and models to automate and enhance the process of creating videos.

AI-powered video generation tools can create high-quality videos by analyzing and learning from a vast amount of data. These tools can understand the context, identify patterns, and generate videos that are not only visually appealing but also contextually relevant. They can convert text into videos, add special effects, and even generate human-like speech for voiceovers, all with minimal human intervention.

The benefits of using AI for video generation are manifold. Firstly, it significantly reduces the time and effort required to create videos. Traditional video creation involves several steps such as scripting, storyboarding, filming, and editing, which can be time-consuming and require specialized skills. AI simplifies this process by automating many of these steps.

Secondly, AI can create personalized videos tailored to the preferences of individual viewers. By analyzing user data, AI can understand viewer preferences and create videos that are more likely to engage and resonate with them.

Lastly, AI can help in optimizing videos for better performance. It can analyze viewer engagement data to understand what works and what doesn't and use these insights to improve future videos.

AI is revolutionizing video generation by making it faster, more efficient, and more personalized. As more and more brands recognize these benefits, the use of AI in video generation is only set to increase.

Examples of AI based video tools

Recently the Indian news and media agency launched their own AI news anchor, Lisa. This has led to a new and a huge mark in the industry of journalism. 

Another similar example which we can give is about the South Indian News Channel, Power TV, which has launched a similar virtual news reporter, Soundarya. This AI anchor had its debut on July 12, 2023. It spoke to the whole world with its first few lines “Hello everyone. AI is leaving its footprint in every industry, and it has entered the TV news industry as well. A few of me colleagues (AI news presenters) started presenting news in some of the channels in north India. I am Soundarya, south India’s first robotic anchor by Power TV.” 

While speaking of AI news anchors, let us brief you about the Chinese AI anchor. If you think that this technology is new, let us clear the haze here, it actually isn't. In fact the AI new anchors have been in use since 2018, this is where the Chinese news agency, Xinhua introduced their very own and worlds first ever female news anchor Xin Xiaomeng. 

This AI model was made by both Xinhua news agency as well as the search engine Sogou. The news anchor has been programmed to behave like a human and at the same time also read the news. 

DeFiance cast “Roxy”, a custom virtual news anchor proprietary to the network, to deliver news stories daily, every 2 hours, year-round. In addition, Hour One created a bespoke custom virtual studio for around-the-clock news publishing. By simply entering text and visual media into Hour One’s Reals platform, videos are generated in minutes and ready to deploy across DeFiance’s TV and video network.

Ran, a sports news platform, has also embraced AI in its video generation process. The platform uses AI-generated virtual presenters and a custom-designed 3-D newsroom for its sports coverage. This innovative approach has allowed Ran to deliver high-quality, engaging content to its audience around the clock.

Malaria No More, a global health organization, used AI video synthesis technology in its campaign to raise awareness about malaria. The AI-generated video featured David Beckham speaking nine languages, demonstrating the power of AI in creating impactful, engaging content.

Grünewald Consulting, a business consulting firm, increased its response rates by using AI-generated video outreach. The firm found that personalized AI videos were more effective in engaging clients and generating responses than traditional outreach methods.

Tools and Platforms

The rise of AI in video generation has led to the development of numerous tools and platforms designed to streamline and enhance the video creation process. These tools utilize AI technologies to automate various aspects of video production, making it easier for brands to create high-quality, engaging content.

And since we are here talking about AI tools best fit for video generation and that which help the big brands to promote themselves, how can we not talk about Synthesys and OBS.

Synthesys, has been highly regarded as the best AI video generation tool which creates perfect videos according to your imagination. This is a text to video generational tool that gives out the best realistic video. It has got its own Human Studio, this is where you can produce your own text to video presentation within minutes.

The best thing about this video tool is that you don't actually need any help from a camera nor any other software needs to get involved within the same process. All you need is the access to Synthesys Human Studio.

You can create your own spokesperson, choose the type of voice you need for your video through AI, and simply add your script, select the background and click on create.

OBS is another similar tool. Open Broadcaster Software, which is a free and open source software for videos, recording stuff, and also live streaming. This is the most used software by youtube and twitch celebrities.

But it has got a few more capabilities, you can use it for AI face changer, that comes with OBS free version. Also it has got an AI voice changer feature, this lets you put up any voice you can imagine in your video.

Also, let us tell you about Lovo AI. This tool is actually a voice tool but has also got a feature called Genny that is a full featured video generator and a video editor that is available on the web. This lets you create great videos which are also synced with AI voiceovers.

Another such tool is Lumen5, an AI-powered platform that transforms text-based content into engaging videos. By analyzing the text input, Lumen5 can identify key points and match them with relevant images, videos, and music, creating a cohesive and engaging video narrative. This tool is particularly useful for brands looking to repurpose blog posts or articles into video content.

Another platform is CleverTap, an AI-powered customer engagement platform that offers audience segmentation capabilities. By analyzing user data, CleverTap can identify different audience segments and their preferences, allowing brands to create personalized video content tailored to each segment.

For performance tracking and analytics, platforms like Wistia offer AI-powered video analytics. Wistia can track viewer engagement, watch time, click-through rates, and drop-off points, providing brands with valuable insights into their video performance. These insights can then be used to optimize future videos and improve overall video marketing strategies.

AI-powered tools and platforms are playing a crucial role in video generation. They not only simplify the video creation process but also provide valuable insights that help brands create more engaging and effective video content. As AI technology continues to evolve, we can expect to see even more advanced tools and platforms in the future.

The Future of AI in Video Generation

The future of AI in video generation is promising and expansive. As AI technology continues to evolve, it is expected to bring about significant changes in the way videos are created and consumed. This section will delve into the future of AI in video generation, drawing insights from various articles and studies.

According to a report by OVHcloud, AI video generators are becoming increasingly popular among small businesses. These tools use Generative AI to create videos without the need for actors, equipment, or extensive editing skills. This not only cuts costs but also saves time, giving businesses a competitive edge.

Another article by Clarkston Consulting highlights how AI is being used to generate content in the retail industry. AI content generation tools use natural language processing (NLP) and natural language generation (NLG) models to create long-form content. These tools crawl billions of bits of content from the web and create patterns within relevant speech, making them smarter over time.

Another similar study emphasizes the role of AI in video marketing strategies for small businesses. AI-powered video creation and editing tools make it easier to produce professional-looking videos without technical expertise. Platforms like Lumen5 and CleverTap are helping businesses convert text-based content into engaging videos and segment audiences based on preferences, demographics, and engagement patterns.

A HubSpot blog post discusses how AI and machine learning tools are changing the way videos are created. Generative AI can automate stages of the video creation process like scripting, editing, and transcription, saving time and expanding creative possibilities in video production.

Lastly, an article predicts that the global AI Video Generator Market is projected to reach $1082.7 billion by 2027 with an estimated CAGR of 17.5%. AI video editing software can automatically edit videos and generate realistic graphics and animations, making it a game-changer for the industry.

The future of AI in video generation is bright, with AI expected to play an increasingly integral role in video creation, editing, and marketing. As AI technology continues to advance, it will provide new opportunities for brands to create engaging, personalized, and high-quality video content.

Is the Future just AI?

This case study explores the transformative role of Artificial Intelligence (AI) in video generation, with a focus on how big brands are leveraging this technology. AI, through generative models like ChatGPT, is democratizing powerful capabilities for non-technical users and reducing application development time. The study gives a closer look into the workings of AI in video generation, discussing tools like AI video generators that use Generative AI to create videos, saving costs and time.

Real-world examples of AI in video generation include Indian news and media agencies launching their own AI news anchors, sports news platform Ran using AI-generated virtual presenters, and global health organization Malaria No More using AI video synthesis technology in its campaigns. Tools like Lumen5 and CleverTap are revolutionizing video creation and audience segmentation, while platforms like Wistia provide AI-powered video analytics.

The future of AI in video generation is promising, with AI video generators becoming increasingly popular among small businesses. AI content generation tools are being used in industries like retail to create long-form content. The global AI Video Generator Market is projected to reach $1082.7 billion by 2027, indicating the growing importance of AI in video creation, editing, and marketing.


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