Rabbit R1: The Pocket AI Companion Everyone’s Talking About

The Rabbit R1, a ground-breaking innovation from the AI start-up Rabbit, is a pocket-sized AI device that has taken the tech world by storm. Launched in 2024, the R1 sold over 10,000 units on its first day, a testament to its appeal and potential. Unlike conventional smartphones, the R1 is designed to function through voice commands, leveraging a “large action model” (LAM) AI system.

With its retro design by Teenage Engineering, fun scroll wheel navigation, rotating camera, and long-lasting battery, the R1 both evokes nostalgia for the early days of consumer tech while offering an exciting vision of the future.

This revolutionary technology enables the device to execute a wide range of actions without the need for app navigation, making digital interactions more streamlined and intuitive than ever before.

Unveiling the Rabbit R1: A Glimpse into the Future of Personal AI

Rabbit R1 Device

The Rabbit R1 is a product of Rabbit Inc., a Santa Monica-based AI start-up. The device, designed in collaboration with Teenage Engineering, is inspired by the charm of the Tamagotchi, featuring a vibrant orange hue, a 2.88-inch touchscreen, and a unique rotating camera known as the “rabbit eye“. The R1 is powered by a MediaTek Helio P35 processor, backed by 4 GB of RAM and 128 GB of storage, ensuring smooth performance. It runs on Rabbit OS, a custom operating system that uses the LAM AI to understand and execute voice commands.

How much is R1 and when can you buy it?

The Rabbit R1 AI assistant device is priced at $199. This price is exclusive of taxes and shipping fees. The device is available for order in the US, Canada, the UK, Denmark, France, Germany, Ireland, Italy, Netherlands, Spain, Sweden, South Korea, and Japan from the Rabbit website. It's important to note that there is no ongoing subscription fee associated with the Rabbit R1.

Rabbit R1 Price

How does the Rabbit R1 work?

The Rabbit R1 is not a conventional smartphone. Instead, it's a device that interfaces with your smartphone, laptop, or tablet through Bluetooth or Wi-Fi, enabling the execution of AI applications directly on the device, without the need for your phone's resources. The R1 is designed to adapt to your behavior and preferences, offering personalised and context-aware responses. This innovative device is capable of learning from your interactions, thereby providing a more tailored and intuitive user experience.

Rabbit R1Key Features

Powerful AI capabilities: The R1 runs on Rabbit OS, which uses an innovative “Large Action Model” AI that can understand requests across a variety of apps and services. It goes beyond standard voice assistants by allowing more complex interactions and tasks.
Training mode: A unique aspect of the R1 is that users can teach it new skills, with the device learning quickly. This allows for personalization based on individual needs.
Unified interface: Instead of juggling multiple apps on a phone, the R1 provides a unified interface to handle tasks through simple voice commands across music, ride sharing, grocery delivery etc.
Hardware features: The device has a 2.88-inch touchscreen, rotating camera with privacy controls, scroll wheel for navigation, 4G LTE and Wi-Fi connectivity, USB-C charging and long battery life.
Evolving capabilities: Rabbit highlights that the R1's abilities will grow over time through over-the-air software updates, allowing it to take on more advanced tasks.

Benefits and drawbacks of the Rabbit R1

The Rabbit R1 offers several advantages, including its compact size, robust performance, and innovative LAM AI system. It's designed to simplify digital interactions, making it a valuable tool for everyday tasks. However, it also has its drawbacks. Some critics have expressed scepticism about the device's design and questioned whether it offers enough value to justify purchasing a new device.

Benefits and drawbacks of the Rabbit R1

Engaging Insights and Real User Experiences

The Rabbit R1 has sparked a flurry of inquiries from potential users. Questions often revolve around its unique features, such as the ability to perform tasks in mobile apps on behalf of the user. Customers are also curious about the privacy policy. As for customer reviews, the R1 has been described as adorable, nostalgic, and potentially revolutionary, with its first batch selling out on the day of launch. The device has been praised for its innovative approach to AI and its potential to revolutionize the way we interact with apps and online services. It has been described as a “super app” that can do just about anything. It can handle complex processes such as making flight and accommodation reservations, and it can even learn new tasks through a “teach mode”.

However, some critics have expressed scepticism about the device. Concerns have been raised about the device's design and whether it offers enough value to justify purchasing a new device. the Rabbit R1 is a new product and as of January 12, 2024, it is not yet widely available to consumers. Therefore, comprehensive customer reviews are not yet available. However, initial reactions from tech journalists and industry insiders have been very positive, with some expressing excitement about the device's potential.

Is Rabbit R1 better than Humane AI Pin?

Human AI Pin vs Rabbit R1

The Rabbit R1 and Humane AI Pin are both AI-powered devices that aim to streamline digital tasks, but there are several key differences:

  1. Factor and Design
    The Rabbit R1 is designed to be a pocket-sized device and comes with a unique rotating camera. On the other hand, the Humane AI Pin functions more like a wearable device, with various accessories to secure it to your shirt.
  2. Operating System and Functionality
    Both devices operate without traditional apps, using Rabbit OS for the R1 and Cosmos for the Humane AI Pin. However, the Rabbit R1 is designed to perform tasks within mobile apps on behalf of the user, a feature that the AI Pin does not offer. The AI Pin relies on ChatGPT to answer questions and can also be used to answer texts and catch up on email.
  3. Price
    The Rabbit R1 is significantly cheaper than the Humane AI Pin. The R1 retails at $199, while the AI Pin starts at $699. Additionally, the Humane AI Pin requires a subscription, while the Rabbit R1 does not.
  4. Battery Life
    The Rabbit R1 is designed to last all day on a single charge, while the AI Pin lasts for four hours on a charge and up to nine hours with the included battery booster.

Is Your Smartphone Headed for Early Retirement?

The Rabbit R1 is an innovative, pocket-sized AI device that heralds a potential shift in the paradigm of personal technology. Engineered to operate on Rabbit OS, this device adeptly handles tasks commonly associated with mobile apps—such as messaging, voice calls, and utilizing services like Spotify and Uber—without the necessity of a traditional smartphone. At its core, the R1 employs a sophisticated “large action model” AI system, which is designed to comprehend and carry out complex tasks, thereby streamlining the user experience and reducing the dependency on a multitude of smartphone applications.

Jesse Lyu - CEO of Rabbit

Jesse Lyu, the CEO of Rabbit, has stated that although the R1 possesses the capabilities to one day supplant smartphones, the company is not currently pursuing this objective. While not as potent as a smartphone, the R1 boasts several comparable features, including a display, camera, and SIM card slot. Notably, the R1's primary function as a voice assistant sets it apart from conventional smartphones.

The reception of the Rabbit R1 has been mixed, with some industry observers and consumers excited about the device's potential to transform our interaction with digital technology into something more natural and fluid. Conversely, there are those who remain sceptical about the R1's capacity to fully replace smartphones, citing entrenched user behaviours and the extensive reliance on app ecosystems. The future of devices like the Rabbit R1 will likely hinge on their ability to evolve alongside user expectations and the ever-changing landscape of technology.

Beyond Smartphones: The Next Generation of AI Devices

The advent of AI devices like the Rabbit R1 is poised to dramatically reshape our interaction with technology. These devices are engineered to be more intuitive, capable of comprehending and executing intricate tasks, and potentially supplanting the need for multiple applications on smartphones.

Take the Rabbit R1 as an example. This device employs a novel AI system known as a “large action model”. Unlike large language models, which excel at understanding user intentions but falter when it comes to executing real-world actions, large action models are adept at navigating human-designed interfaces and performing tasks on the user's behalf. This means that the Rabbit R1 can undertake tasks such as booking vacations, ordering pizza, or hailing an Uber.

Beyond Smartphones: The Next Generation of AI Devices

The future trajectory of AI is anticipated to witness an increase in such devices that can interact with users in natural language, bypassing the need for screens and app-based operating systems. This could potentially revolutionize our engagement with the digital world, making it more seamless and intuitive.

However, the future of AI is not without its challenges. One of the most significant impacts of AI is on the labour market, with automation displacing human workers at an unprecedented rate. While AI is projected to generate new jobs, it also raises concerns about job displacement, bias and discrimination, and the potential for misuse or abuse.

Furthermore, AI devices like the Rabbit R1 are still in their nascent stages, and there are hurdles to overcome in ensuring these devices operate seamlessly for a diverse range of users across various devices. Despite these challenges, AI continues to evolve at a rapid pace and holds immense promise for the future, enabling a wide array of technologies to become AI-enabled.

Is the Rabbit R1 easy to use?

Yes, it has an intuitive interface and a training mode that allows users to teach it new tasks.

Is the Rabbit R1 suitable for everyday use?

Yes, it is designed to be a pocket-sized AI assistant that can help with daily tasks.

Can I customize the Rabbit R1 to suit my preferences?

Yes, you can customize it to suit your preferences. The device learns quickly, making it personalized to individual needs.

How does the Rabbit R1 differ from other AI devices like the Humane AI Pin?

The Rabbit R1 offers a different approach to AI, focusing on learning to use apps on behalf of the user. It also has different hardware features, including a rotating camera and a touchscreen display.

Does the Rabbit R1 store login data?

Rabbit assures that login data is not stored, and authentication occurs within the app's system.

Can the Rabbit R1 replace my smartphone?

While the Rabbit R1 is not a smartphone, it is designed to handle many tasks that you would typically use a smartphone for, such as booking rides, ordering food, and managing other digital errands

How does the Rabbit R1 learn new tasks?

The Rabbit R1 features a training mode where users can teach it new skills, allowing for personalization and the device's capabilities to grow over time.

How does the Rabbit R1 ensure user privacy?

Rabbit states that it does not store any login data and that authentication methods happen on the app's system, suggesting a focus on user privacy.

What is the warranty period for the Rabbit R1?

The warranty period for the Rabbit R1 is not specified in the available resources. It is recommended to check the official website or contact the manufacturer for accurate warranty information.


In conclusion, the Rabbit R1 emerges as a groundbreaking device that redefines everyday convenience through its advanced AI capabilities. Its ability to learn and adapt to individual user needs, coupled with its compact design and robust hardware features, positions it as a standout in the personal AI assistant market. The Rabbit R1's affordable price point of $199 and the promise of evolving capabilities through software updates make it an exceptional value for those seeking to simplify their digital interactions.

The device has garnered significant attention since its debut at CES 2024. This overwhelming demand underscores the Rabbit R1's potential to revolutionize the way we interact with technology.

Tech experts and early adopters alike have lauded the Rabbit R1 for its intuitive user interface, seamless cross-platform integration, and ability to handle complex tasks with ease. Its unique training mode allows users to teach the device new skills, personalizing the experience and expanding its capabilities over time.

The Rabbit R1 is poised to transform the personal AI landscape, offering a glimpse into the future of how AI can seamlessly integrate into our daily lives. Its potential to revolutionize personal AI technology makes it a must-have device for tech enthusiasts and early adopters seeking a more efficient and intuitive user experience.

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