Scale Insights

Scale Insights

  • Engineered by 5 Amazon FBA sellers with $200M+ revenue
  • Upgrade your PPC strategies at scale
  • Unlock the powerhouse metrics fueling sales success!

Are you tired of manually managing your Amazon PPC campaigns and struggling to maximize your ROI? Look no further than Scale Insights, the game-changing Amazon PPC automation tool that uses the power of Artificial Intelligence to supercharge your advertising efforts. In this comprehensive Scale Insights review, we'll dive deep into the features, use cases, pros and cons, and more, that make Scale Insights a must-have for Amazon sellers looking to scale their brands. 

From its intuitive interface and advanced AI optimization to its flexible rule stacking and valuable keyword insights, Scale Insights is the ultimate solution for taking your Amazon PPC to the next level. Let's explore how this powerful tool can revolutionize your advertising strategy.

Scale Insights Overview

Scale Insights

Scale Insights is an AI-driven Amazon PPC automation tool designed to help Amazon sellers optimize and scale their advertising campaigns. It leverages machine learning algorithms to analyze vast amounts of data, identify patterns, and make data-driven decisions to improve campaign performance. Scale Insights utilizes proprietary technologies such as dynamic bidding, keyword harvesting, negative keyword management, and day parting to automate and optimize PPC strategies. The tool's rule-based automation allows users to create complex workflows and customize strategies to fit specific campaign goals. 

Key Features

  • Advanced AI Automation: Scale Insights utilizes AI and machine learning algorithms to automate and optimize Amazon PPC campaigns, saving time and effort for sellers.
  • Multiple Rule Stacking: Users can create complex rule sets that consider various factors like keyword performance and ACOS targets, offering flexibility and customization.
  • Keyword Insights: The software provides valuable keyword insights, helping users discover high-performing keywords, analyze search terms, identify trends, and optimize ad spend.
  • Campaign Optimization: Scale Insights analyzes entire campaign structures and suggests improvements for maximum performance, taking a holistic approach to optimization.
  • Customizable Ads Report: Users can filter advertising data based on customizable metrics and historical stats for keywords, search terms, campaigns, and ad groups.
  • Aggregated Search Terms: Scale Insights aggregates search terms across all ads to uncover the overall performance of each product, providing valuable insights.
  • Organic vs. PPC Analysis: The tool identifies correlations between organic sales, PPC, and promotions, helping users understand the impact of their advertising efforts.
  • Trend Discovery: Users can discover weekly, monthly, moving average, and day-parting trends for multiple metrics to identify correlations of declining performance.
  • Product Performance Insights: Scale Insights provides detailed insights on each product's profits, advertising costs, promotions, and other details, enabling data-driven decision-making.
  • Restock Forecasting: The software allows users to customize restocking algorithms for each product to project the amount and date to restock, optimizing inventory management.

How to Use Scale Insights

Here’s the step-by-step guide on how to use Scale Insights: 

  1. Open the official website and click on the “Signup” Button to create an account.
Scale Insights Signup
  1. Link your Amazon Seller Central account to Scale Insights. This allows the tool to retrieve your advertising data which may take some time initially.
  2. Enter your product costs and other details in the product section of Scale Insights. This enables profit analysis and payout projections.
  3. Analyze product return data to identify issues and develop strategies to improve your products.

Set up automation rules

  • Use Blacklist rules to efficiently handle negative keywords across campaigns.
  • Create Budget rules to adjust campaign budgets based on performance metrics like conversion rate or day of the week.
  • Scale your campaigns using the Mass Campaign feature. This allows you to create thousands of new campaigns with automation rules in seconds.
  • Preview and audit the changes that Scale Insights' algorithms will make before they are implemented. The tool provides full transparency into the automation.
  • Utilize the powerful analytics in Scale Insights to uncover insights on how your pricing, advertising, and promotions impact organic sales. Use this to further optimize your strategies.
  • Take advantage of the various algorithms Scale Insights offers to automate bid optimization, keyword harvesting, day parting, budget adjustments, and more. Customize the algorithms to fit your specific goals.
  • Regularly review the data and insights provided in the Ads Insights, Sales Insights, and other reporting to track performance and make data-driven optimizations.

Pricing Plans

Plan NameMonthly PriceAnnual PriceSavingsNumber of Automated ASINs
Scale 5$78/month$748/year$188/year (20% off)5
Scale 10$98/month$940/year$236/year (20% off)10
Scale 20$178/month$1,708/year$428/year (20% off)20
Scale 35$288/month$2,764/year$692/year (20% off)35
Scale 50$388/month$3,724/year$932/year (20% off)50
Scale 75$548/month$5,260/year$1,316/year (20% off)75
Scale 100$688/month$6,604/year$1,652/year (20% off)100
Custom PlanCustom pricingCustom pricingCustom pricingAdditional plans scale up to 2,000 ASINs
  • Get 30 Days Free Trial. (No CC Required)

Use Cases of Scale Insights

  1. Amazon sellers looking to automate and optimize their PPC campaigns.
  2. E-commerce entrepreneurs seeking to scale their brands and maximize profitability.
  3. Agencies managing multiple client accounts and requiring efficient PPC management tools.


1. Teikametrics


Teikametrics is an AI-powered Amazon PPC optimization platform that helps sellers maximize their ad performance. It offers advanced features like algorithmic bidding, keyword harvesting, and profitability analysis.

2. Perpetua

Perpetua is an AI-powered Amazon advertising optimization platform designed to help brands and agencies maximize sales. It offers advanced algorithms for keyword targeting, bid optimization, and budget allocation.

FeatureScale InsightsTeikametricsPerpetua
AI-powered optimization
Automated bidding
Keyword harvesting
Profitability analysis
Customizable automation rules
Inventory management
Listing optimization
Managed services
Pricing modelBy # of ASINsBy ad spendBy ad spend


If you're serious about scaling your Amazon brand and maximizing your PPC performance, Scale Insights is the tool you've been waiting for. With its intuitive interface, advanced AI optimization, multiple rule stacking, keyword insights, and campaign optimization features, Scale Insights is the ultimate solution for Amazon sellers looking to take their advertising to the next level.

Don't waste any more time and money on manual campaign management. Sign up for Scale Insights today and experience the power of AI-driven optimization firsthand. Your Amazon business will thank you.

  • Intuitive user interface.
  • Advanced AI optimization.
  • Flexible multiple-rule stacking.
  • Valuable keyword insights.
  • Holistic campaign optimization.
  • The learning curve for advanced features.
  • Limited integrations with other e-commerce tools.

Scale Insights Details

  • AI Driven Amazon PPC Automation
  • $78/month
  • Most flexible Amazon PPC software
Platform Security
Risk-Free & Money-Back
Services & Features
Customer Service
8.3 Overall Rating

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